We managed the global retail launch for Windows 8

Windows 8 was a huge step for Microsoft. It was by far the most significant evolution of the Windows operating system since 1995. After considering other firms, Microsoft selected Liquid Agency to manage the worldwide retail product launch—including the design and production of all the marketing and branding assets. We are happy to report that we pulled off this massive undertaking without a hitch. Yes, the schedules were crazy, but working with the Microsoft team was a total pleasure – all the way to the launch.

Categories: Advertising, Brand Identity, Communications, Interactive, Packaging, Retail

What does a leader look like?

Liquid refreshes the brand identity for All Covered, the leading provider of outsourced IT services for small businesses nationwide.

Categories: Advertising, Brand Identity, Brand Strategy, Environments, Liquid Express, Packaging, Retail

A brand that looks as good as it sounds.

Liquid Agency has worked collaboratively with Olive’s management from the very beginning. As a result the Olive brand has captured the heart of music lovers, and has become a media darling with articles appearing repeatedly in major publications worldwide – from the NY Times to Playboy magazine.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Liquid Express, Packaging, Retail

New Deal Distillery gets an award-winning new brand.

Given that our name is Liquid, we were thrilled to have the opportunity to work on the New Deal Distillery brand. Since 2004, New Deal Distillery has been creating high-quality, hand-crafted spirits inspired by the Do-It-Yourself attitude of Portland, Oregon. We designed a unique identity to launch their new Distiller's Workshop Series brand, as well as the packaging system of their Gin, Vodka, and Whiskey bottles. The project was awarded a coveted 2011 Rosey Award for Best Packaging by the Portland Advertising Federation. And that's definitely something to cheer about!

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications, Packaging, Retail

Liquid launches "Recess is Back" retail campaign for Keen.

Liquid was selected as the retail agency to bring Keen's "Recess is Back" brand campaign in stores across the country. As part of the assignment, we designed retail window displays and footwear merchandising solutions that showcased a variety of new offerings by Keen - a footwear company committed to designing products that allow their customers to play anyplace without a ceiling. In addition to the merchandising fixtures we also explored a variety of ways that the campaign could come to life through retail activation and consumer engagement activities. The resulting designs blended playground themes with youthful games, inviting consumers to do less number crunching and more puddle jumping.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Retail

Retail merchandising inspired by the museum experience.

Microsoft's Limited Edition Artist Series is an ongoing collection of wireless mice featuring unique designs from global artists. Liquid helped extend and developed the point of purchase campaign globally based on a concept we called "Please Touch the Art". Unlike what happens in galleries and museums worldwide, we invited people to touch the art – and consequently experience the beauty and functionality of this creative line of products from Microsoft.

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

Your pet will love it. And the planet does too.

MagiaLiquid was asked to develop the branding and packaging system for DryPet, a litter product for pets. The sand used for the litter is developed from recycled corn cobs, making this product 100% organic, biodegradable and recyclable.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Packaging, Retail

Tunerfish: Where social media meets TV.

Tunerfish is a new social media app that lets users share what they’re watching on TV with their friends, enabling people to discover new shows and see what’s popular on the tube. Comcast launched Tunerfish as a way to participate actively in the social conversation, and Liquid Agency was hired to develop the new company’s brand identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Retail

Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

Office for Mac 2011

Microsoft taps Liquid for a major retail launch. When Microsoft was ready to launch the much awaited Office for Mac 2011, the software giant knew it could count on Liquid to deliver a comprehensive and effective retail marketing campaign. Liquid was part of a larger team that included different agencies handling a variety of components, including: The online materials; the above the line advertising campaign; and the packaging system.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

Liquid develops new brand guidelines for PlayStation.

The PlayStation brand is featured on thousands of games and accessories and on global marketing campaigns. It also appears on promotional products and retail merchandising programs that are produced by hundreds of agencies around the world. Therefore, maintaining consistency is no game. We designed a new and very comprehensive set of guidelines that get to the serious business of protecting the PlayStation brand identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Packaging, Retail

Designing a brand with an edge. A sharp edge.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Liquid Express, Packaging, Retail

A new wave of style for the leaders in digital audio.

Nero, a long time leader in digital audio consumer software, needed a new visual style and packaging design for the release of Nero 8 Ultra Edition. Liquid was hired to take on the project, and the result is a new wave of style for a brand that already holds a dominant market position.

Categories: Advertising, Brand Identity, Packaging, Retail

We made taxes more attractive.

For the last couple of years, Intuit - the company behind such amazingly successful products as Quickbooks and Quicken - has retained Liquid to develop the retail merchandising campaign for its flagship product - TurboTax, the No.1 rated, best-selling tax software in the world.

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Environments, Packaging, Retail