What does a leader look like?

Liquid refreshes the brand identity for All Covered, the leading provider of outsourced IT services for small businesses nationwide.

Categories: Advertising, Brand Identity, Brand Strategy, Environments, Liquid Express, Packaging, Retail

We helped VMware position its brand for success.

When VMware asked us to help them take the brand to the next step the company employed about 300 people and looked like a start up. We developed a more sophisticated and professional image, which helped VMware position itself for a very successful acquisition.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Liquid Express, Packaging

Setting a new course for the Sendori brand.

Sendori, the next generation exchange for direct navigation search, was acquired by Ask.com in 2009 – becoming part of the IAC family of companies. After some time refining its offering, Sendori’s management called us to help them evolve the company’s brand. We worked side by side with Sendori’s management team to articulate a new brand strategy, after which we developed a new brand identity and also a video that helps quickly communicate the brand’s key value proposition.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

The Best of the West!

The quarterly magazine that Liquid designs for Seagate is considered the Best Corporate Magazine on the West Coast!

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications

Peace. Love. Print. Branding the PINC show.

The Printing Industries of Northern California asked us to design the marketing materials for its biggest annual event, the PINC show - which is attended by over 1,000 professionals from the printing, paper and marketing industries. The theme was the ‘60s and we found our inspiration in the Summer of Love in San Francisco.

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications

A brand that looks as good as it sounds.

Liquid Agency has worked collaboratively with Olive’s management from the very beginning. As a result the Olive brand has captured the heart of music lovers, and has become a media darling with articles appearing repeatedly in major publications worldwide – from the NY Times to Playboy magazine.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Liquid Express, Packaging, Retail

New Deal Distillery gets an award-winning new brand.

Given that our name is Liquid, we were thrilled to have the opportunity to work on the New Deal Distillery brand. Since 2004, New Deal Distillery has been creating high-quality, hand-crafted spirits inspired by the Do-It-Yourself attitude of Portland, Oregon. We designed a unique identity to launch their new Distiller's Workshop Series brand, as well as the packaging system of their Gin, Vodka, and Whiskey bottles. The project was awarded a coveted 2011 Rosey Award for Best Packaging by the Portland Advertising Federation. And that's definitely something to cheer about!

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications, Packaging, Retail

Liquid launches "Recess is Back" retail campaign for Keen.

Liquid was selected as the retail agency to bring Keen's "Recess is Back" brand campaign in stores across the country. As part of the assignment, we designed retail window displays and footwear merchandising solutions that showcased a variety of new offerings by Keen - a footwear company committed to designing products that allow their customers to play anyplace without a ceiling. In addition to the merchandising fixtures we also explored a variety of ways that the campaign could come to life through retail activation and consumer engagement activities. The resulting designs blended playground themes with youthful games, inviting consumers to do less number crunching and more puddle jumping.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Retail

Bytemobile: A dynamic visual style for a brand in motion.

The explosion of video and other web content consumed on mobile platforms has fueled Bytemobile’s stratospheric growth. The company is known as a leading provider of innovative solutions that enable mobile operators to optimize their networks and improve service delivery. However as the company grew, the company’s brand did not reflect its reputation, and management realized that it needed an upgrade. To do this, they hired Liquid and asked us to evolve the brand’s visual style, but with one caveat: The logo could not be changed...at all. This limitation made the project a little more difficult, however, we embraced the challenge with gusto and did not touch the logo, instead we used it as our inspiration and managed to deliver a vibrant brand language filled with new possibilities.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Change happens.

Ask Jeeves hired Liquid to develop the brand strategy, the identity, and all of the marketing materials for the launch of its new automated search marketing product. Soon afterwards, the name of the company was changed to Ask.com, and we helped transition to the new product name: Ask Sponsored Listings.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

Retail merchandising inspired by the museum experience.

Microsoft's Limited Edition Artist Series is an ongoing collection of wireless mice featuring unique designs from global artists. Liquid helped extend and developed the point of purchase campaign globally based on a concept we called "Please Touch the Art". Unlike what happens in galleries and museums worldwide, we invited people to touch the art – and consequently experience the beauty and functionality of this creative line of products from Microsoft.

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

HP Spectre: An exceptional product.

Some things move us in ways we cannot describe. They break the rules and dare to be different. The HP Envy 14 Spectre is one of these things. Designed for the most discerning user, it pushes the boundaries of what a PC can be. HP's first multi-surface glass notebook is nothing short of extraordinary, so HP asked us to develop a unique identity that would help the HP Spectre stand out from the rest. More than a logo, we developed a complete visual style that influenced lifestyle as well as product photography and set the stage for a product presentation that is sophisticated, glamorous, fashionable and elegant - in other words very different than HP's traditional approach, which relies on technical speeds and feeds.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging

A time to celebrate design.

We are very proud that MagiaLiquid was selected to be the lead branding agency for the 2010 Chile Design Biennial - an important event that celebrates the innovative design projects created in Chile. Although the event is called a Biennial, it had been 14 years since the last time Chilean design had taken center stage in Santiago. Naturally, this was a great opportunity for us – and a great responsibility as well.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments

Brand new solutions for sustainable energy.

Based in Singapore, but with offices across the globe, Energy Catalyst is a company that develops innovative sustainable energy solutions. The company offers a comprehensive set of services that includes conceptual design and engineering, prototype development as well as project management for the building of the energy facilities that they design. We worked closely with the executive management team to define the brand, articulate its purpose and design the brand’s visual identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Your pet will love it. And the planet does too.

MagiaLiquid was asked to develop the branding and packaging system for DryPet, a litter product for pets. The sand used for the litter is developed from recycled corn cobs, making this product 100% organic, biodegradable and recyclable.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Packaging, Retail

Tunerfish: Where social media meets TV.

Tunerfish is a new social media app that lets users share what they’re watching on TV with their friends, enabling people to discover new shows and see what’s popular on the tube. Comcast launched Tunerfish as a way to participate actively in the social conversation, and Liquid Agency was hired to develop the new company’s brand identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Retail

Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

A special place where people connect with nature and each other.

A short drive outside of Santiago, nestled in the hills at the edge of the Andes, you will find a world class resort located in a natural wonderland. We were hired to craft the brand strategy, develop the name and design a comprehensive identity program for this extraordinary destination. We were also the lead architects for the project — which gave us the amazing opportunity to create a completely integrated experience. We started the project by clarifying the brand’s ultimate purpose and settled on the idea that it is to bring people and nature together in a unique harmonious setting rich in natural beauty — leading to personal growth and discovery.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

DemandTec gets a smart brand refresh.

DemandTec makes software that helps manufacturers and retailers predict consumer demand and develop strategies for pricing and promotions. The company's customers have included Best Buy, Coca-Cola, General Mills, and Office Depot. However, as this publicly traded company continued to grow it realized that there was a gap between the sophistication of its services and the way that the brand was perceived by its audiences. After considering a number of potential partners, DemandTec’s marketing team decided to work with Liquid Agency, and hired us to help them transform the company’s brand.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Office for Mac 2011

Microsoft taps Liquid for a major retail launch. When Microsoft was ready to launch the much awaited Office for Mac 2011, the software giant knew it could count on Liquid to deliver a comprehensive and effective retail marketing campaign. Liquid was part of a larger team that included different agencies handling a variety of components, including: The online materials; the above the line advertising campaign; and the packaging system.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging, Retail

CareerBliss proves that you should be happy at work.

A fun idea needs a fun logo. CareerBliss is a new company with a very distinctive approach. Unlike other job search sites where people look for work and measure their options based on compensation packages, benefit plans and career paths, CareerBliss invites people to look at their employment options based on how happy they might be working at that particular company. This idea is fun and unique...and it immediately put a smile on our face. However, the company’s brand identity did not.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Helping a Silicon Valley success evolve its brand.

Meebo, a Silicon Valley startup, was launched as an Instant Messenger aggregator before companies like Twitter and Facebook became household names. As soon as people realized how easily Meebo connected them with their friends across the web, the company gained popularity. But that was just the beginning. A few years later, Meebo was at the forefront again, leading the next phase of social and the web. Meebo introduced a more comprehensive solution that enables people to share information across all of their favorite social networks while making websites more social and giving brands a way to engage with people online. As a result, today Meebo reaches close to 200 million unique visitors per month worldwide, and they’re still growing. Go Meebo!

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

Liquid develops new brand guidelines for PlayStation.

The PlayStation brand is featured on thousands of games and accessories and on global marketing campaigns. It also appears on promotional products and retail merchandising programs that are produced by hundreds of agencies around the world. Therefore, maintaining consistency is no game. We designed a new and very comprehensive set of guidelines that get to the serious business of protecting the PlayStation brand identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Packaging, Retail

Global wireless network company gets a complete rebrand.

Originally called Harris Stratex, the company now known as Aviat Networks is a global provider of end-to-end wireless solutions. As the company’s business model evolved, Liquid was hired to help manage the brand transformation. The extensive project has included crafting a brand strategy and messaging platform, developing a new name, and designing a comprehensive identity program.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Liquid updates the HP logo.

Over the last few years one of the HP divisions initiated the process of simplifying the corporate logo. This motivated other divisions to also create their own slightly different versions of the mark, and pretty soon the HP brand was experiencing an identity crisis. Liquid Agency was hired to evolve the brand identity, develop an optimized version that could be adopted across all of the business units worldwide, and supply HP with a set of guidelines to help manage the new identity.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments

Liquid refreshes HP advertising campaign.

HP wanted to refresh “The Computer is Personal Again” campaign that had been running successfully for several years, and asked Liquid to focus on the diversity of new systems that that the company was introducing. We focused on the idea that the new systems were designed for specific types of audiences, and then we developed the campaign on the concept of “personality”.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

8x8 gets a brand refresh.

8x8 asked Liquid to position the company as a provider of VoIP solutions to the small business market in order to differentiate itself from a growing list of competitors. Liquid delivered a brand strategy, a messaging platform, and a complete brand identity refresh while retaining the existing logo.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging

The organization focused on art on the edge gets an edgy new brand identity.

ZER01 is an organization dedicated to inspiring culture on the edge of art and technology. They’re the folks behind 01SJ, the cultural event that brings the world’s most innovative artists to San Jose every other year. We’re very happy to have had the chance to develop a new brand identity and new brand architecture for such an exciting organization.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments

This online consumer brand is ready for prime time.

Plastic Jungle is poised to take advantage of the growing giftcard marketplace with a site where people can buy, sell or trade giftcards. After all, how many do you have stashed away in your drawers that will never be used? The idea is great, but the brand execution was not. Realizing that they could improve their image and prospects for success, Plastic Jungle hired Liquid to develop a Brand Platform, a new Brand Identity, and a new Website. Now, they no longer look like a children’s game site, and they’re ready for the big time.

Categories: Advertising, Brand Identity, Brand Strategy, Communications

We launch the biggest brand in memory.

Liquid was hired to develop the brand identity and launch campaign for the biggest brand in the memory industry: Numonyx. This “start up” was formed when Intel and ST Micro merged their memory units and formed the world’s largest company dedicated to memory products. The project included a wide variety of deliverables, making it one of the most comprehensive branding assignments we’ve ever undertaken.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

The brand for the largest art and technology festival in the US is a true work of art.

01SJ is the largest biennial arts and technology festival in the US. Organized by ZER01, the event brings artists from all over the world to San Jose, where they showcase some of the most innovative art being produced today. Liquid was hired to develop a branding and marketing campaign that captured the avant garde spirit of the event.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive

Liquid rebrands the leading provider of wireless intrusion prevention software.

This leading provider of wireless intrusion prevention software wanted to expand its market by unbundling its product and delivering it in an on-demand, software- as-a-service model. We helped AirTight reposition its brand to appeal to a broader audience and overhauled its web site to support its new position and product. This Liquid Launch project was completed in 12 weeks time for rollout at the annual RSA Conference.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Liquid Express

Designing a brand with an edge. A sharp edge.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive, Liquid Express, Packaging, Retail

Liquid helps a Silicon Valley pioneer launch its new brand.

After LSI Logic merged with Agere, and became a $3.5 billion global leader, they asked us to develop and launch a completely new brand for the new company.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Environments, Interactive, Packaging

Global VC consultancy introduces a vibrant new look.

Global Startups connects companies in Europe with technology from Silicon Valley, and also helps US companies expand in Europe. When it was time to evolve its identity they asked Liquid to lend their expertise. Our teams delivered a sophisticated new identity and a simple, yet elegant new website. As they say in Europe: “Bravo!”

Categories: Advertising, Brand Identity, Brand Strategy, Communications

A new standard for a better digital brand.

After a series of acquisitions Keynote Systems needed to refresh its brand strategy and update its website. To address these challenges, Liquid Agency first crafted a new brand platform and a messaging matrix, then launched a completely redesigned website.

Categories: Advertising, Brand Identity, Brand Strategy, Communications, Interactive

The simple truth about storage.

Pillar Data Systems asked us to help them build awareness for their brand. After identifying the biggest pain points for IT managers, Liquid developed an advertising campaign that got the attention of their audience. Even the experts at BtoB magazine agreed!

Categories: Advertising, Brand Identity, Brand Strategy, Communications

Liquid develops new brand for the earth’s largest memory store.

This online provider of computer memory had no clear cut positioning. They asked us to define a brand strategy and develop a brand identity that would help them grow and become a dominant online retailer and memory brand.

Categories: Advertising, Brand Identity, Brand Strategy, Environments, Interactive, Liquid Express, Packaging

We made taxes more attractive.

For the last couple of years, Intuit - the company behind such amazingly successful products as Quickbooks and Quicken - has retained Liquid to develop the retail merchandising campaign for its flagship product - TurboTax, the No.1 rated, best-selling tax software in the world.

Categories: Advertising, Awards, Brand Identity, Brand Strategy, Environments, Packaging, Retail