From bland to brand.

Basically, we’re a great resource for marketing managers looking for results. We can assist with a brand launch program, or a brand refresh. We can also help position a company for an IPO or an acquisition. Take a closer look at our practice areas. We think you’ll like what you see.

A brand is usually recognized by a varying number of essential clues: the name; the logo; the color palette; the voice and tone; the visual style; etc. Each of these items (and more) help create differentiation from the competitive alternatives, while projecting the personality of the brand. And, when done right they can help create preference for the brand. The Brand Identity team that runs this practice is amongst the world’s best at delivering this type of work:

  • Naming
  • Logos
  • Visual Style
  • Guidelines
  • Packaging
  • Literature
  • Advertising