The Liquid workshop experience.
There are many different ways to uncover brand insight — but we think none is as fast, efficient and collaborative as the Liquid Workshop methodology. Liquid's workshops are based on the principles outlined in the books written by Marty Neumeier, our Director of Transformation – and they are designed to arrive at tangible and practical solutions that can help companies transform their brands from the inside out.
Get to the point. Quickly.
One of Marty's great talents is his ability to get to the heart of the matter quicker than just about anyone else. And with the workshops we have perfected his technique and regularly help management teams of companies all over the world quickly reach a point of clarity about the long term vision of their company and brands. As usual this is a bit more complex than it sounds...yet it is faster and more enjoyable than you would think.
Who should participate?
The workshops are collaborative meetings where our strategists work alongside the client's marketing and branding teams. CEOs, entrepreneurs, marketing directors, brand managers, new product leaders, design leaders, HR directors, and anyone responsible for corporate or brand success. The number of people that attend the workshops is flexible, and depends on the nature of what we need to accomplish.
What can I expect in a workshop?
Liquid will facilitate the workshops and will engage the participants in a series of exercises and discussions aimed at uncovering key insights about their brands in the context of the challenges being addressed. How long a workshop takes depends on the nature of what we need to accomplish, but most of the time we're talking about a 6-8hr commitment. And, whether or not Marty Neumeier participates as a facilitator has a lot to do with the nature of the engagement, the budget, and the schedule. Basically, each one is a little different, since each company and the challenges they face are not always the same.
How can I find out more?
The first step is to contact us so we can get a chance to understand what you are trying to accomplish, and then we can give you a better idea of how we'd tackle the assignment.