Everyone needs a little style.

Just like people, some brands have style - and some don’t. Having a distinct personality helps brands stand out from the crowd and create an emotional connection with their audiences. But to do it well, you need people that understand design and how to use it.

The right name can make a huge difference. And, in today’s crowded marketplace arriving at a name that is available while being memorable and meaningful in a global setting is quite challenging.

Our naming experts have years of experience guiding companies through the naming process. We have developed corporate names as well as product or service names. On top of that, we’ve also developed the structure for naming architectures.

Our process helps determine whether a name should be descriptive, suggestive, arbitrary, or fanciful, etc. Working collaboratively with our clients we help make naming decisions that will create a positive impact on their brands.