Ever walk into a brand experience?
This practice focuses on the physical spaces where people can interact with the brand. Often this includes merchandising at retail, but it also applies to tradeshows, as well as corporate environments - such as lobbies, executive centers, and even museums.
Window displays. Merchandising systems. Store environments. Seasonal promotions. The list of projects we do at retail is quite extensive.
We have worked with a variety of brands, helping launch new products, revitalizing retail programs that had lost their effectiveness, or simply extending the advertising campaigns at the store level. We don’t fabricate displays, but we work closely with manufacturers that know how to take our design direction and execute cost effective, yet extremely impactful solutions on the retail floor.
Additionally, we work collaboratively combining the expertise of our Brand Environment team with that of our Digital Branding teams to deliver branded experiences at retail that incorporate the latest technology - and can extend the impact of a campaign to the digital realm.