The right name can make the difference between a memorable brand, and one that goes unnoticed. We help determine whether a name should be descriptive, suggestive, arbitrary, or fanciful, and we develop corporate names, product names and entire naming architectures.
Plantronics As Plantronics entered the consumer marketplace, we leveraged the fact that when Neil Armstrong walked on the moon and said “A small step for man. A giant leap for mankind” he was wearing a Plantronics headset. We suggested a new naming scheme for the products, based on the space missions, which was a great way to extend the brand language.