The right name can make the difference between a memorable brand, and one that goes unnoticed. We help determine whether a name should be descriptive, suggestive, arbitrary, or fanciful, and we develop corporate names, product names and entire naming architectures.

  • Plantronics As Plantronics entered the consumer marketplace, we leveraged the fact that when Neil Armstrong walked on the moon and said “A small step for man. A giant leap for mankind” he was wearing a Plantronics headset. We suggested a new naming scheme for the products, based on the space missions, which was a great way to extend the brand language.

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