The more you know the smarter you are.
We're the kind of agency that believes in the power of knowledge. That's why we organize the Brand Summit and publish the Best Practices Report...and why we sponsor the research that leads us to the Brand Impact Report. We hope you will find the the insight in these documents helpful. So, go ahead and get smarter!
The Brand Culture Model.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Retailing is a lot Like Dating.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. This presentation includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies. Feel free to download it—we hope it inspires brands to create meaningful and interesting experiences at retail.