The Liquid WorkFlow™
The best way to create disappointment is not to clarify expectations. That’s why we’ve developed our own process for delivering work that is not only remarkably on target, but also eliminates the kind of surprises that no one appreciates - like the ones that have to do with budget and schedules.
This the first actual phase of the project and it is about learning as much as possible about the situation prior to starting crafting a creative strategy. Included in this phase are such activities as conducting research to learn about the audience and identify a profile for specific segments, analyzing the competitive landscape, evaluating market conditions, understanding key messages, auditing the current brand strategy and execution, etc. Ultimately, we will prepare a Definition Document that outlines our findings and observations, ensuring that we have the background necessary to start developing effective strategies and design solutions.