An overview of our company.

In 2010 Magia merged with Liquid Agency, creating Magia Liquid LATAM, a Brand Marketing Agency that focused on “transformation”. We believe that branding is an ongoing process that leads to real changes within an organization.

LATAM:Luis Pasteur 5280 OF. 203, Vitacura, Santiago de Chile
Cristian Montegu President, MagiaLiquid
Dieter Fuchs Managing Director, MagiaLiquid
Our team in Latin America includes more than 35 experienced and talented brand strategists, writers, designers, project managers and digital experts. Our team is trained to deliver work that is informed by Silicon Valley Thinking - a methodology that we use across all of our offices, guaranteeing not only a perfect experience for all of our clients, but also a commitment to innovation.
Our experience with clients in Latin America includes work for Antawaya Energy Catalyst, DryPet, Paris, Unilever, Volvo, Parque Arauco, Clinica las Condes, Viña Cousiño Macul, Cencosud, Jumbo, Government of Chile, Entel, etc. We have also worked on commissions for North American companies such as Tunerfish, Ernest Packaging, Meebo, Feld Entertainment, Intel and others.
We believe that branding is an ongoing process that we think of as "transformation". We define transformation as the process of adaptation that businesses and brands must embrace to excel. The world around us is in a constant state of change, and the businesses and brands that respond to these changes effectively are the brands that will succeed in the long term. This requires that brands develop tools, processes and a culture of innovation. And here's where we can help. Our approach to solving branding challenges addresses brand touch points across the entire brand lifecycle.
We have organized our services in five Practice Areas: Brand Research, Brand Strategy, Brand Expression, Brand Experience and Brand Management. Within the area of Brand Research we offer audits of brand, impact analysis of brand, profiles of audience, internal and external research, competitive analysis and good practices. In the area of Brand Strategy we develop brand platforms, brand architecture, brand positioning and brand messages. Brand Expression provides naming and visual identity, visual style of branding, and brand voice. Brand Experience is broken down into service design, brand architectures, retail branding, web advertising and interactive services, packaging, merchandising, editorial design, video and motion graphics, brand environment, events and presentations, promotional programs, brand culture, culture of innovation, internal branding and digital branding. Finally, the Brand Management area includes launches, brand guidelines and brand measurement.
The Liquid WorkFlow™ is a detailed process that is applied to every assignment, ensuring that projects consistently meet strategic, business and communication objectives as well as budgets and schedules.
The values that drive our behavior and our approach are: Confident Leadership, Refreshing Creativity, Maximum Efficiency, and a Better Experience.