- We’ve been getting better and better at a management model that’s getting wronger and wronger.
- The new management model must replace the win-lose nature of the assembly line with the win-win nature of the network.
- The management innovation that’s destined to kick Six Sigma off its throne is design thinking. It will take over your marketing department, move into you R&D labs, transform your processes, and ignite your culture.
- Design is rapidly spreading from “posters and toasters” to processes, systems, and organizations.
- Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design.
- If you wanna innovate, you gotta design.
- There are really only two main components for business success: brands and their delivery.
- The central problem of brand-building is getting a complex organization to execute a simple idea.
- Difference plus design equals delight.
- Agility is an emergent property that appears when an organization has the right mindset, the right skills, and the ability to multiply those skills through collaboration.
- It’s one thing to inject a company WITH inventiveness. It’s another thing to build a company ON inventiveness.
- The problem with consumerism isn’t that it creates desire, but that it fails to fully satisfy it. Part of what we desire is to feel good about the things we buy.
- People have more buying choices, so they’re choosing in favor of beauty, simplicity, and the “tribal identity” of their favorite brands.
