"In another short but very sweet book, Neumeier introduces us to the aesthetics of management. THE DESIGNFUL COMPANY makes a great contribution to our understanding of design as a core business competence."roger martin, dean of rotman school of management, university of toronto, and author of the opposable mind
"Design thinking has the potential to step-change all aspects of innovation in business. When you need a disruption, when market dynamics are changing, when new sources of growth are needed—companies that focus on design have a competitive edge."claudia kotchka, vp design innovation and strategy for the procter & gamble company
"Neumeier is the only design and brand expert who writes big-idea books filled with practical how-to advice designed to be read on a brief plane ride."jessie scanlon, senior writer for innovation and design, businessweek
"No filler. No fluff. Marty Neumeier has distilled his message on innovation and design down to just the good stuff. Read the whole book on your next flight, and arrive with fresh insights ready to share."TOM KELLEY, GENERAL MANAGER OF IDEO AND AUTHOR OF THE TEN FACES OF INNOVATION
"At last! A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Chock-full of great insights."THOMAS LOCKWOOD, PhD, PRESIDENT OF DESIGN MANAGEMENT INSTITUTE
"Form follows function? Form is function! In THE DESIGNFUL COMPANY, Marty Neumeier lays out a powerful case that business innovation is a by-product of design thinking. Follow these rules and innovate faster, collaboratively, and continuously."john gerzema, chief insights officer, Y&R, and author of the brand bubble
