"A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand—without the heavy duty reading."dave a. aaker, author of brand portfolio strategy
"Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with ‘brand’ in their titles."susan rockrise, worldwide creative director, intel
"This is not just another book on brand. This is the only book you'll need to read in business, engineering, or design school."clement mok, design entrepreneur
"The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials."brian collins, executive creative director, ogilvy & mather worldwide
"A well-managed brand is the lifeblood of any successful company—and Neumeier shows us exactly how to do it. Read this book before your competitors do!"tom kelley, general manager, ideo / author of the art of innovation
"Must read for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'"Steve harrington, director of strategy and operations, hewlett-packard
