Brand Strategy | Vision | Differentiation

Brand Compass

Without a sound brand strategy, you can't deliver effective branding programs. That's why we help companies articulate the fundamental essence of their brand, by clearly defining the brand purpose, onliness, trueline, and personality.

With the ultimate goal of establishing Plastic Jungle as the brand for ‘all things gift card related’, the company wants to create a strong consumer facing brand and clear value propositions for both its marketplace and its registration businesses. We started by helping define a clear Brand Platform, and eventually gave the brand a complete new visual style and website.