Brand Architecture

As brands grow, things can get complicated. Sometimes due to acquisitions, other times to a proliferation of products...or relationships with other brands, sub-brands and brand extensions. We work with our clients to define brand architectures that make order from what can be a chaotic landscape.

Liquid helped SWsoft develop a master brand architecture strategy that maximized exposure of its corporate brand, leveraged existing product equity and created marketing efficiencies. The simplified architecture along with a product naming recommendation helped SWsoft create clarity and a more cohesive product and service offering.