Chief Strategy Officer
For more than two decades, Dennis has been providing strategic guidance to global brands—everything from brand definition, digital engagement and enculturating brands with employees.
As chief strategy officer at Liquid, Dennis is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart.
Prior to joining Liquid, Dennis spent 10 years as the president and chief strategy officer of ID Branding, a multi-disciplinary agency that grows meaningful brands for consumers and employees. It was here that he worked closely with cultural anthropologists to pioneer methods that help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs.
Dennis holds a bachelor’s degree in graphic design from Portland State University. He was also an adjunct professor at PSU for eight years, where he taught strategy through the university’s Professional Development Center. Dennis has spoken at numerous conferences about branding and strategy and has written on the subject of brand culture.