Launching a new brand? Developing a new product or service or starting an entirely new company? Liquid recognizes that companies in an early lifecycle stage can benefit from an investment in brand building. We developed Liquid Express specifically to address the needs of emerging companies, and we also consider investor-level support to help accelerate growth.


The Liquid Express program.

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Our cost effective approach to launching new brands is customized to the needs of early stage companies. The program enables them to benefit from a highly strategic and sophisticated branding approach. Liquid Express is based on the following principles:

  1. Simplify the process
  2. Reduce the number of components
  3. Active client participation and commitment

Depending on the situation, the Liquid Express program can include a variety of components—such as a Brand Compass, messaging matrix, brand identity, website, and basic marketing materials. Each project is unique. What’s included depends on needs, financial situation, and timing of the startup—we develop the program collaboratively with the company’s management to meet their objectives and budgets.

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Accelerated process. Part of what makes Liquid Express unique is the process we put in place to arrive at accelerated results for our clients. Our program has a set of built-in parameters including a small set of decision makers, concise number of explorations, rapid feedback, and quick decision making. All of this contributes to lower costs and expedited development of brand materials.

Potential investment. Another thing that makes Liquid Express unique is our openness to investing in a finite number of companies. If a client qualifies, we will invest in a limited number of shares. This gives us that much more incentive to help a client be successful. This model also helps reassign the company’s capital and resources towards other areas that may need it.

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