marty neumeier's innovation workshop video

• In this video, brand expert Marty Neumeier presents concepts from his three bestselling "whiteboard" books – The brand gap, zag, and the designful company – to give you the tools you'll need to thrive in the new economy.

• A brand is what
  THEY say it is
• The ultimate goal is a charismastic brand
• You need to asnwer three questions:
  Who are you?
  What do you do?
  Why does it matter?

• If you wanna innovate, you gotta design
• Design "inserts "making" between "knowing" and "doing"
• "Making" gives decision-makers more options
• Everyone can be a designer
• Design is more than posters and toasters

• A culture of innovation delivers sustainable profits
• A company vision answers the question: Why does it matter?
• A metateam is the best way to connect silos
• A few levers can create a big change