Liquid Brand
Breakfast Series.

This invitation only event takes place quarterly and is open to a limited group of clients and friends of Liquid Agency. The Brand Breakfast is a two hour event featuring well respected speakers who present information on topics relevant to brands in the technology sector. Besides food for thought, attendees also get a nourishing breakfast so they can continue their day inspired and energized.

Upcoming Events

Social Media and Its Impact On Brand Experiences

Presented by:
Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies

Summary:
This presentation is focused on the future of social media and what this means for brands. Social media continues to grow at a rapid pace - facilitating the creation of countless networks and communities. Because social media involves action (a simple update of a profile, posting a video, sharing a song, photos, comment, etc.) the result is an exponential increase in communication exchanges as well as content creation. And, this is rapidly proliferating across many devices – from mobile phones to computers, and even on TV.

Social media is changing the web by encouraging and facilitating dialogue – and this has important effects on brands and branding. How are brands leveraging this new world? What kind of branded content makes sense for social media? Some brands are embracing social media and some are not. Who is doing it well? What constitutes success? What are the biggest challenges that brands face with social media? What are the biggest mistakes that people have made in using this new vehicle for their brands?

Presenter:
Since joining Creative Strategies in 2000 Ben has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and strategies in the emerging markets of the digital home ecosystem and the digital lifestyle, trying to understand how and why consumers will use new digital technologies in their everyday lives. His expertise is in understanding the Gen X and Millenial consumers and their present and future demands for technology. His research and strategic work spans digital entertainment and media, brand marketing and awareness, consumer products and corporate social responsibility. Ben manages Creative Strategies digital electronics and digital home research center where the impacts of many digital home and digital lifestyle technologies are studied. His current and past clients have included Sony, HP, Dell, Toshiba, Philips, Palm, and Microsoft to name a few.

Past Events:

The Future of Mobile Technology

Presented by:
Tim Bajarin, CEO, Creative Strategies
Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies

Summary:
This presentation explores how and why mobile technologies will be one of the most important growth sectors of the technology industry as well as how and what people are doing with mobile devices.

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