The Liquid Brand Impact Study.
This annual study identifies the technology brands that perform the best in terms of the brand’s impact on purchase behavior. This annual study helps companies identify the areas where they can focus their branding programs in order to improve the overall impact of their branding efforts.
The Brand Impact Awards is an annual research study conducted in conjunction with our research partner, Socratic Technologies, identifies the technology brands that have the most impact with their audiences. We rate brands based on a quantitative research study measuring Awareness, Consideration, Preference and Purchase Intent - as well as Brand Reputation levels. The study evaluates more than 250 technology brands, identifying winners in multiple B2C and B2B categories.
2009 Brand Impact Study
The 2009 study includes 240 brands in a wide berth of B2B and B2C technology categories, ranging from social media to smartphones. In 2009 Google won the Overall Brand of the Year award as well as the B2C Brand of the Year. This year Microsoft won Brand of the Year in the B2B category - which is the first time that Microsoft won top honors.
2008 Brand Impact Study
The 2008 study evaluated more than 275 brands, identifying 34 winners in a variety of B2B and B2C categories. In 2008 Amazon was the winner of the B2C category and Adobe scored highest in the B2B category. To learn more about the study and the methodology used to evaluate brand impact, please visit the Liquid Brand Impact Awards site.
2007 Brand Impact Study
The 2007 study evaluated more than 250 brands, identifying 22 winners in a variety of B2B and B2C categories. In 2007 Google was the winner of the B2C category and Cisco scored highest in the B2B category. To learn more about the study and the methodology used to evaluate brand impact, please visit the Archive section of the Liquid Brand Impact Awards site.