Liquid develops new brand for the earth’s largest memory store.
This online provider of computer memory had no clear cut positioning. They asked us to define a brand strategy and develop a brand identity that would help them grow and become a dominant online retailer and memory brand.
A bit of background.
Memory Ten had recently changed its name due to a trademark dispute. The company competes in a crowded space and now more than ever needed to set itself apart from a host of players. Interviews with customers and the management team helped inform our the brand strategy team on how we might differentiate Memory Ten.
A brand strategy and a simple story.
Memory Ten has the largest inventory of memory and provides a unique customer experience that makes buying memory simple and fast. The new Brand Platform speaks to the brand's key strengths. Memory Ten is The Earth's Largest Memory Store.
Our solution for the brand identity captured the idea of The Earth's Largest Memory store. The elephant, the earth's largest land mammal and one whose memory is legendary was chosen as the icon to represent Memory Ten. The tagline was added to define the company and reinforce its positioning.
The business system included business cards; letterhead, fax and news release templates; envelopes and mailing labels; and a presentation folder.
As part of the deliverables for this particular assignment, we sketched how the identity system would apply to signage for existing buildings.
Working closely with Memory Ten web team, we provided templates that rolled out the new design to all pages in the current website.
When a product arrives on a customer's doorstep, there is no question that it's from Memory Ten. From the brown craft boxes, to the packaging tape the brand was reinforced at each touchpoint. We even suggested an insert that communicated the brand's commitment to environmental responsibility.