News from Liquid Agency 06.07 |
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There's lots of exciting stuff happening at Liquid. Some of the highlights include: Delivering the most comprehensive and most successful re-brand program we've ever done; starting the Brand Impact Awards, an annual research study that recognizes the best managed technology brands; sponsoring the Liquid Brand Summit, which brought together over 100 senior branding executives from Silicon Valley to discuss and identify best practices; working on the branding strategy and creative for 01SJ, the most significant cultural event in Silicon Valley.
Highlights
Liquid helps LSI
launch its new brand!
When LSI Logic merged with Agere, and became
a $3.5 billion global leader, they asked us to develop and launch a completely new brand for the newly merged company. > Go! |
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Highlights
ZER01 selects Liquid to develop new brand for the 01SJ event.
"Liquid has the creative edge we were seeking to give 01SJ the identity it deserves as a premier cultural event showcasing some of the world’s most innovative art. We are proud to have them as our branding partner," said Andy Cunningham, chairman of the board of trustees of ZER01: The Art & Technology Network. > Go!
Highlights
Liquid announces winners of the Brand Impact Awards 2007.
The Brand Impact Awards recognize the technology brands that are most successful at building effective relationships with customers throughout the sales cycle, from awareness through purchase intent. The complete list of winners can be downloaded from the Liquid website.
> Go!
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Highlights
Best Branding Practices 2007
are available for free!
On May 15th, 2007 over 100 branding and marketing executives working in Silicon Valley gathered at the Four Seasons Hotel in Palo Alto for the Liquid Brand Summit 2007, and discussed the most pertinent issues about branding in today’s economy. The result is a report that outlines the best branding practices that were identified during the round table discussions. Podcasts, photos and videos as well as a full Best Practices Report are available for free on the Liquid Brand Summit site website
> Go! |
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People
Martha Bowman
Director of Brand Strategy
Meet the latest addition to the Liquid Management Team!
> Go!
Blog
Liquid Brand Exchange
Subscribe to our blog and stay
updated on news, insights and
dialogue about branding > Go!
Articles
Emerging Media:
Welcome to the evolution
by Jeff Raminger.
This article we read on Brand
Channel is a good primer about
using blogs, podcasts and other
forums of social media > Go!
Events
AMA Breakfast Series.
The Push and Pull: Consumers
Driving and Being Impacted by
New Trends and Innovations.
June 20, 2007, 8:30am-12:00pm
Crowne Plaza Hotel,
San Francisco-Union Square.
> Go!
AIGA & Harvard.
Business Perspectives for
Creative Leaders
July 29 - August 3, 2007
Harvard Business School,
Cambridge, Massachusetts
> Go!
The 32nd International Design
Management Conference.
Thinking Ahead: The Changing
Role of Design and Design
Management in Business
September 23-26, 2007
W Chicago - Lakeshore Hotel
> Go!
DUX07.
Designing for user experience
conference.
November 5 - 7, 2007
Intercontinental Hotel,
Chicago
> Go!
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About Liquid Agency
Liquid Agency | Brand Marketing
As one of the most respected brand marketing agencies in Silicon Valley, Liquid Agency is committed to helping
its clients increase awareness, differentiation and preference for their brands. We offer a full range of strategic
and creative services, including: Brand Strategy, Brand Identity, Digital Branding (websites and digital marketing),
Packaging, Advertising, Retail Merchandising, and Event Marketing. We have successfully delivered a great variety
of branding assignments for some of technology’s most recognized brands – helping them launch new products and
new companies. For more information, please contact: Scott Gardner, CEO and President scott@liquidagency.com
Liquid Agency 448 South Market Street, San Jose, California 95113 T 408.850.8800 www.liquidagency.com |
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