NEWS FROM LIQUID AGENCY 09.10   Telly Awards Marty Neumeier's Innovation Workshop Video wins two Telly Awards. +Read more 2010 ADDYs Liquid Agency took home 12 awards at this year's ADDY Awards Gala. +Read more World Design Day Alfredo Muccino visits a University in Colombia in honor of World Design Day. +Read more CES 2010 Report Which brands were stand outs at this year's Consumer Electronics Show? +Get the report Brand Impact 2009 See who rose and who fell in Liquid's annual study ranking technology brands! +Get the report   HP ad campaign focuses on personality. Liquid has been working with HP to breathe new life into "The Computer is Personal Again" campaign. We focused our efforts on communicating the idea of "personality" and developed an insert showcasing the company's latest line up of computers. The inserts presented each system in a different light, with a different "personality". The inserts ran inside of Time Magazine's "Person of The Year" issue, which allowed us to further connect the idea of "personality" with their systems. +Read more Liquid just finished optimizing the HP logo. A couple of years ago one of HP's most important divisions took the initiative to update HP's logo, and reduced the shape to a circle. The new logo was simpler and more contemporary, however it was not being used by the entire company, and HP started to experience a bit of an identity crisis. Finally, Liquid was asked to optimize the logo and supply HP with a set of guidelines to help manage the new identity. Today, the new logo has been adopted across all divisions and HP's brand identity is more consistent than ever. +Read more Global wireless network company gets a complete rebrand. Liquid is hired to rename Harris-Stratex – a billion dollar provider of global wireless solutions – that is now known as Aviat Networks. Besides renaming the company, Liquid also managed a comprehensive brand transformation that includes a new positioning strategy, new messaging platform, a new identity and a move into new headquarters. +Read more 8x8 gets a new brand strategy and design refresh. As 8x8 prepared to focus on VoIP solutions for the small business sector, it asked Liquid to develop a brand strategy that would help the company differentiate itself from a growing list of competitors. Liquid developed a brand strategy designed to help the company achieve its goals, along with a detailed messaging document aimed at a variety of audiences. The project also included an updated brand design. +Read more Liquid develops new brand guidelines for PlayStation. The PlayStation brand is licensed to manufacturers who develop thousands of diverse products featuring the PlayStation logo. Making sure that third party vendors and their agencies have the tools to manage the brand properly is not a game (sorry, we could not help ourselves). Liquid designed a set of guidelines to help protect the PlayStation brand while also helping marketers better understand the brand's personality. +Read more Liquid designs cutting edge product for Slice. Liquid has been the brand architect behind the relationship between Slice – a maker of cutting instruments – and some of the world's most celebrated designers, including Karim Rashid, Michael Graves, and Yves Behar. Now, Alfredo Muccino has joined this group by collaborating with Scot Herbst and co-designing a revolutionary new box cutter that uses ceramic blades. +Read more   Upcoming events Brand ManageCamp 2010 in Las Vegas. Marty Neumeier, David Aaker and Laura Ries are among the featured speakers at this renowned event. +Read more Gain: AIGA Design and Business Conference Learn how industry leaders addressed their business challenges through design at "Gain," October 14–16 in New York City. +Read more The Brand New Conference An event organized by UnderConsideration on the development of corporate and brand identity projects by today's most influential practitioners around the world. November 5 in New York City. +Read more Brand Summit 2011. Mark your calendars. The premier branding event in Silicon Valley takes place in Palo Alto on March 1, 2011. +Read more   new faces     Philip Mascher Meet our new Client Ambassador. Philip Mascher (Flip) brings with him 20 years of international branding experience. +Read more     spotlight     The Designful Company. Marty Neumeier's latest book explores the idea that the complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to break away from traditional management and embrace design thinking practices. +Read more     Subscribe to our blog +Subscribe here     follow us         sign up for steal this idea +Subscribe here     follow marty on twitter       About Liquid Agency Liquid Agency is a brand marketing firm delivering a combination of strategic and creative services designed to transform the way that our clients' brands connect with their audiences. We offer a comprehensive suite of services, including: Brand Strategy, Brand Identity, Digital Branding (websites and digital marketing), Packaging, Advertising, Retail Merchandising, and Event Marketing. We strive to create meaningful experiences across every brand touchpoint, enabling our clients to build more relevant relationships with customers, employees, partners and shareholders. For more information, please contact: Scott Gardner, CEO and President scott@liquidagency.com     Liquid Agency | Brand Marketing San Jose: 448 South Market St. San Jose, CA 95113 T. 408.850.8800 Portland:   1800 NW 16th Avenue, Suite 205 Portland, OR 97209 T. 503.222.3700 www.liquidagency.com