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Plastic Jungle: Changing the giftcards market.
Plastic Jungle, an online destination where people can buy, sell or trade giftcards, needed a complete brand overhaul. We started by writing a new brand strategy and defining a positioning platform. This exercise informed the development of a completely new logo and a new visual style that is much more appropriate given the target audience. Next, we re-designed the website with the goal to simplify the user experience. Get a preview on our site. + Go!
PINC: We channeled the 60’s for the 2008 PINC Show marketing.
PINC is the acronym for the Printing Industries of Northern California, a trade association that sponsors an annual show attended by over 1,000 professionals from the printing, paper and marketing industries. The theme for this year was the “60’s”...so we designed a heart shaped logo that included the words “Peace”, “Love” and “Print”. We also designed the email marketing tools, the show catalog, and the awards. And, Alfredo Muccino, the CCO of Liquid was the keynote speaker for the event. + Go!
The Tech: Liquid is hired to promote the Leonardo exhibition.
The Tech Museum of Innovation in San Jose asked Liquid Agency to design the marketing campaign used to promote “Leonardo: 500 Years into the Future”. The exhibit is the largest, most comprehensive showcase of the innovative art, science and engineering works of Leonardo da Vinci and his contemporaries. + Go!
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People
Scott Mount joins Liquid PDX.
Having worked with Ogilvy &
Mather, PopArt and PMSI - Scott has accumulated plenty of design experience. We’re very happy to have this award-wining Creative Director join us as a Digital Creative Director based in our office in Portland.
+ Go!
Events
Sustainable Brands
International Conference.
This conference brings together sustainable product innovators and brand experts from around the world to discuss global market trends and how to build world class sustainable brands.
December 9 -11, 2008
Fointainbleau Resort
Miami Beach, FL
+ Go!
Brands Summit.
Marketing Week's 8th Annual Brands Summit 2009 will discuss how to increase customer trust, brand loyalty and advocacy in a challenging economic climate.
February 24 -25, 2009
Radisson Edwardian Marlborough
London, UK
+ Go!
Liquid Blog
Sign up to our blog!
Liquid Brand Exchange is a blog dedicated to ideas, news and issues about brands and branding. You can subscribe in a reader or get updates in your mailbox. Go for it!
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