Marty Neumeier, bestselling author of The Brand Gap, The Brand Flip and ZAG will lead a three-day workshop in beautiful Santa Barbara, California. You’ll learn the latest principles of brand strategy while applying them to your own brand. You’ll leave with a prototype for transformation—a plan to make your business more competitive, more profitable, and better aligned with its true potential.
What you can expect.
Over the course of three days, you’ll build a Brand Commitment Matrix with the six elements that guide the most successful brands. You’ll then prototype the key touchpoints that will drive your brand into the marketplace. During the process, you’ll benefit from hearing the viewpoints of others in the group, and from seeing how they approach their own challenges.
Early bird rate deadline: December 31, 2017.
AIGA Supporter Member and above: $650
Non-Member and AIGA Contributor Member: $950
After December 31, 2017:
AIGA Supporter Member and above: $950
Non-Member and AIGA Contributor Member: $1250
Registration closes February 14, 2018.