The CEO Summit 2010 is focused on design integration – one of the most transformational tools in business.
October 6, 2010 at 10:35 am
The 2010 CEO Summit organized by Better by Design, will explore how design integration is being used by successful companies worldwide and discuss how to apply the principles of design integration. Design integrated companies are very different structured from other businesses. They create much more appealing products and services, their culture is much more dynamic and their process of creation is fundamentally different then the typical approach. In these fast shifting highly competitive markets, design integration offers the only way to WOW customers, create additional value, radically differentiate from your competition and create new markets.
Marty Neumeier, the Director of Transformation at Liquid Agency is joined by an outstanding group of thinkers and innovation leaders, including:
- Peter Senge, Ph.D., Senior Lecturer, MIT
- Adam Lowry, Co-Founder of Method Products
- Dick Powell, co-founder of Seymourpowell
- Robert Sutton, Professor at the Stanford Graduate School of Business
- Alan M. Webber, founder of FastCompany
- Ingrid Fetell, Human Factors Specialist, IDEO
- Rob Fyfe, CEO of Air New Zealand
- Stephen Baugh, CEO of Queensberry
- Rick Faia, CEO of Methven Limited
- Margot Acland, CEO of Acland Holdings
- Steve Tucker, Deputy CEO, Gallagher Group Ltd.
