The 2012 LogoLounge Trends Report includes project by Liquid!
May 3, 2012 at 5:51 pm
LogoLounge Trends Report celebrates the best of the best.
LogoLounge is an online resource that includes over 175,000 logos created by designers worldwide, with more logos added on a daily basis. The company also publishes the world’s most comprehensive logo resource books. For the past decade, LogoLounge has scrutinized this mega database to identify the prevalent brand identity design trends that are influencing logo design for that year, and features the best of the best in the annual LogoLounge Trends Report.
Identifying design trends helps move brand identity forward.
Bill Gardner, the founder of LogoLounge, states in the report, “I can say with absolute confidence that the true benefit of studying logo design trends is that they invariably identify trajectories.” He believes, “Once you can see the path a trend starts to take … it’s very possible for you to know where to take it next. You get to steer. You find your own forward direction.”
Brand identity for Novvi captures transformative nature of the company.
After sifting through thousands upon thousands of logos, LogoLounge identified the logos that represent the emerging trends for 2012. We are proud that the brand identity we designed for Novvi – a company developing sustainable biofuels – was included in that set. Boyd Tveit, a Creative Director at Liquid in San Jose, led the team that developed the brand identity for Novvi.
The hyperbolic paraboloid sets the course for logo trends.
The potato chip shape, better known in the geometry world as a hyperbolic paraboloid, is the name for one of the logo design trends emerging in 2012. That is the category in which the Novvi logo was included. When asked what he thought about being part of the “Potato Chip” trend, Boyd light-heartedly said “Obviously LogoLounge didn’t think that the design was stale!”. The genesis of the idea was to capture the nature of technology and its focus on environmental responsibility as it transforms organic material into fuel.”