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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

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Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Work on your brand strategy for 5 days at ZAGWEEK/France. I still have 2 seats open. http://t.co/y2xKGgA8d9

2 days ago

Alfredo Muccino

Another #travel #drawing from #Peru by alfredomuccino #art #illustration http://t.co/JtcZOGCpal

less than a minute ago

Dennis Hahn

We are looking for an amazing Client Director for our San Jose office. Please spread the word! http://t.co/gcblYmIO http://t.co/8SAcolDb

2 months ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

5 days ago

    • Marty Neumeier inspires UK’s brand thinkers.

      April 22, 2013 at 10:00 pm

      Marty Neumeier gave an inspiring talk at the beautiful offices of the Design Council in London and signed copies of his latest book – Metaskills. The event was a huge success, with a great turnout from all elements of the UK design community. The evening was filled with great insights and enthusiasm for a new way of thinking about the future of business – and the attendees left inspired and energised.
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      POSTED BY: Liquid Agency Europe | CATEGORY: Brand Differentiation,Brand Identity,Brand Management,Brand Positioning,Brand Strategy,Creative,Digital Branding,Events,Global Branding,Reading List | TAGS: branding and transformation, Design Associate, Design Council, Liquid Agency, Mark Shaw, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
    • Marty Neumeier at the Design Council

      March 27, 2013 at 10:00 am

      We are bringing you the rare opportunity to meet our Director of Transformation, Marty Neumeier, and hear him give an inspirational talk about his latest book, Metaskills: Five Talents for the Robotic Age at the Design Council’s Angel Building in London. We strongly urge you to take this opportunity to attend our FREE event on April 10th at 6pm to get a wonderful taste of the future of business and meet with like-minded peers.
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      POSTED BY: Mark Shaw | CATEGORY: Brand Interviews,Creative,Events,Reading List | TAGS: Angel Building, branding, branding and transformation, Design Council, Liquid Agency, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
    • Liquid Agency receives multiple honors at the 2013 ADDYS.

      March 18, 2013 at 10:00 am

      The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!
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      POSTED BY: Liquid Agency | CATEGORY: Events,Logos,Packaging,Uncategorized | TAGS: ADDYS, awards, branding and marketing event, Liquid Agency, San Jose, Silicon Valley Thinking| Comments (3)
    • Liquid Agency designs retail campaign for Microsoft Windows 8 launch.

      January 2, 2013 at 1:00 pm

      Windows 8 is the latest and most significant evolution of the Windows operating system. After considering other firms, Microsoft selected Liquid Agency to manage the development, design and production of all the marketing and branding assets required to launch the product in stores worldwide. We are happy to report that we pulled off this massive undertaking without a hitch—and, regardless of the crazy schedules, it was a pleasure working with the Microsoft team!
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      POSTED BY: Liquid Agency | CATEGORY: B2C,Brand Personality,Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general,Environments,Uncategorized | TAGS: campaign, Environment, Liquid Agency, Microsoft, Retail, Retail Branding, Silicon Valley Thinking, Windows 8| Comments (8)
    • Announcing the winners of Liquid’s Q4/2012 Amazing Awards.

      December 27, 2012 at 2:04 pm

      The people that work at Liquid are truly amazing. Without them we would not be able to deliver the kind of work that creates results for our clients and gets accolades from our peers. So, this year we started the quarterly Amazing Award as a way to recognize the people that exemplified our values and our culture the most. Here are the winners of the Q4/2012 awards—please post a comment on the blog and congratulate them!
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      POSTED BY: Liquid Agency | CATEGORY: Brands & Blogs,Events,Uncategorized | TAGS: Amazing Awards, Liquid Agency, Liquid Core Values, Silicon Valley Thinking| Comments (11)
    • Adobe wants you to get inspired for the New Year.

      December 20, 2012 at 2:14 pm

      To celebrate the New Year, Adobe asked Liquid Agency to help them live up to their vision as an advocate for creativity. Working collaboratively with the Adobe brand team, we developed a unique interactive experience that transforms New Year’s resolutions into works of art that can be shared through social media. This is Adobe’s way of saying thanks to the creative community, and invite people to share their inspiration with others. We were glad we could help—and invite you to create some artwork based on your resolutions and share them with your friends and family, so they can be inspired too.
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      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Relevance,Brands & Blogs,Illustration,Interactive,Uncategorized | TAGS: Adobe, Holiday, Illustration, Inspiration, Liquid Agency, New Year, Silicon Valley Thinking| Comments (0)
    • Two projects by Liquid Agency were featured in the 2012 PRINT Regional Design Annual

      December 11, 2012 at 10:45 am

      For 32 years, the Regional Design Annual sponsored by PRINT magazine has evaluated the very best design work done across the USA and organized it by region. This year, two projects designed by Liquid Agency were singled out as some of the best work created on the West Coast. We're very proud of this accomplishment and wanted to share the good news with you.
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      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Relevance,Brands & Blogs,Brands in general,Events,Logos,Packaging,Success Stories,Uncategorized | TAGS: HP Spectre, Liquid Agency, New Deal Distillery, PRINT magazine, PRINT Regional Design Annual| Comments (2)
    • The ZER01 Biennial 2012 exposes Silicon Valley to innovative art and performances.

      December 5, 2012 at 9:00 am

      ZER01 is an organization that explores what will be possible tomorrow by provoking new ideas, sparking experimentation and seeding creative collaboration between artists and engineers – today. And, ZER01 just happens to be next door to our offices in San Jose. As you can imagine, as soon as we were introduced to ZER01 we knew we wanted to find out more and be involved. And it has been a blast!
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,Brand Identity,Brand Personality,Environments,Events,Interactive,Technology | TAGS: Alfredo Muccino, Art, Innovation, Joel Slayton, Liquid Agency, San Jose, ZER01, ZER01 Biennial, ZER01 Garage| Comments (1)
    • Marty Neumeier’s breakthrough book Metaskills is a map to innovation mastery.

      December 4, 2012 at 8:00 am

      Our very own Director of Transformation has written a page-turner of a business book. It’s about the mandate for change in post-industrial society. Marty argues that today’s widespread unemployment is not a jobs crisis. It’s a talent crisis. Technology is taking every job that doesn’t need a high degree of creativity, humanity, or leadership. The solution? Stay on top of the Robot Curve—a constant waterfall of obsolescence and opportunity fed by competition and innovation. This is the age of the designer, the visionary, and the courageous leader.
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      POSTED BY: Liquid Agency | CATEGORY: Brand Relevance,Brands & Blogs,Brands in general,Uncategorized | TAGS: Brand Strategy, business, design, Director of Transformation, Industrial Age, Innovation, Liquid Agency, Marty Neumeier, Metaskills, Robot Curve, Robotic Age, The Brand Gap, The Designful Company, Zag| Comments (2)
    • Agile brand strategy insights by Dennis Hahn, Liquid Agency

      November 13, 2012 at 10:37 am

      Rapid market changes, disruptive business models, and growing M&A activity are all contributing to why companies small and large are making adjustments to their branding approaches. And the trend is to make these changes at increasingly rapid speed. This is putting a great deal of pressure on brands and their agencies to deliver brand strategies within extremely compressed timeframes. Does this mean we need to ditch a rigorous brand strategy processes in favor of just getting it done?
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      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Positioning,Brand Relevance,Brand Research,Brand Strategy,Brands & Blogs,Brands in general,Uncategorized | TAGS: agile strategy, business, competitive landscape, consumer audience, design, Liquid Agency, M&A, research, Silicon Valley, Silicon Valley Thinking, strategy| Comments (5)
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Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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