Liquid takes the Kareo brand to the next level.

May 16, 2013 at 6:00 am

Founded in 2004 with the vision to simplify medical office operations, Kareo has evolved into a fast growing company disrupting the status quo for medical billing software. Today, over 17,000 medical providers use Kareo’s products and services across the US. In order to strategically position the company for further growth, Kareo partnered with Liquid to articulate a clear brand strategy and messaging platform; craft a new brand identity; and completely overhaul the company’s digital experience.

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POSTED BY: Liquid Agency | CATEGORY: Brand Identity | TAGS: brand culture, Brand Strategy, Case Study, Kareo, Silicon Valley Thinking| Comments (2)

Tools of the trade

October 25, 2012 at 9:04 pm

It is a well-known fact that a workman is no good without his tools and Liquid is no exception to this rule. We have long held the belief that our brand tools truly define us and allow us to quickly discover the insights we use every day to turn organisations and companies from bland to brand. This is why we want to offer you a bit of detail about how these tools work and why they work for us. So, without further ado, let’s open up the toolbox!

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POSTED BY: Mark Shaw | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Brands & Blogs,Brands in general,Competitive Advantage,Global Branding,Social Media and Branding | TAGS: brand audience, brand compass, brand culture, Brand Differentiation, brand marketing, brand matrix, brand relevancy, brand tools, brand workshops, Branding Agency, Social Media and Branding, workflow| Comments (1)

Q&A with Robert Richman of Zappos Insights

February 10, 2011 at 7:16 pm

Here is an excerpt from an exclusive interview with Zappos Insights guru Robert Richman who has shared with us some of his thoughts on Brand Culture. Mr. Richman is one of the Session Leaders at the upcoming Liquid Brand Summit, taking place on March 1, 2011 in Palo Alto.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brands in general,Liquid Brand Summit | TAGS: brand culture, interviews and branding, Liquid Brand Agency, Liquid Brand Summit, Robert Richman, Zappos Insights, Zappos.com| Comments (0)

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