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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

Latest Blog:

Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Latin America Blog

Latest Blog:

¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Jeffrey Davis asks me about authoring books on Tracking Wonder: http://t.co/4tHZK4wblA

1 day ago

Alfredo Muccino

Who knew #Jesus was an #anime #fun with #religion in #sanjose http://t.co/h8z7WxaHpB

about 19 hours ago

Dennis Hahn

Your agency may be agile, but are you lean? http://t.co/bhJB29WbPT #brand #innovation

1 day ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

10 days ago

    • Marty Neumeier and Alfredo Muccino speak at DIEN – a conference about innovation and design in Santiago, Chile.

      April 9, 2013 at 10:00 am

      In the week that we welcome Marty Neumeier and Alfredo Muccino to the UK, we remember their recent event in Chile where the pair were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.
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      POSTED BY: Mark Shaw | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Competitive Advantage,Events,Social Media and Branding | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley| Comments (0)
    • Liquid Agency is selected to rebrand the Vatican.

      April 1, 2013 at 10:00 am

      The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!
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      POSTED BY: Mark Shaw | CATEGORY: Brand Identity,Logos | TAGS: Alfredo Muccino, april fools, Brand Strategy, brand workshops, branding and transformation, crowdsourcing, Pope Francis, Scott Gardner, Silicon Valley Thinking, Vatican| Comments (0)
    • Liquid Agency is selected to rebrand the Vatican.

      April 1, 2013 at 6:35 am

      The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!
      0 Tweets 0 Likes
      18 Comments
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      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Logos | TAGS: Alfredo Muccino, april fools, Brand Strategy, brand workshops, branding and transformation, crowdsourcing, Pope Francis, Scott Gardner, Silicon Valley Thinking, Vatican| Comments (18)
    • Experiencia DIEN

      March 6, 2013 at 10:30 am

      El pasado 7 y 8 de enero se realizó con éxito la segunda versión del taller masivo DIEN - Diseña Innovación Emprende Negocio. Más de 3.000 personas participaron en los talleres, charlas y meetings, donde tuvieron la oportunidad única de compartir con los expertos invitados internacionales. Te contamos nuestra experiencia como parte del equipo organizador.
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      5 Comments
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      POSTED BY: Cristian Montegu | CATEGORY: B2B,Brands in general,Emotional Branding,Events,Global Branding,Uncategorized | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley, Silicon Valley Thinking| Comments (5)
    • Marty Neumeier and Alfredo Muccino speak at DIEN – a conference about innovation and design in Santiago, Chile.

      February 7, 2013 at 10:00 am

      Marty Neumeier and Alfredo Muccino were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.
      0 Tweets 0 Likes
      5 Comments
      + Read More
      POSTED BY: Liquid Agency | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Competitive Advantage,Events,Social Media and Branding | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley| Comments (5)
    • The ZER01 Biennial 2012 exposes Silicon Valley to innovative art and performances.

      December 5, 2012 at 9:00 am

      ZER01 is an organization that explores what will be possible tomorrow by provoking new ideas, sparking experimentation and seeding creative collaboration between artists and engineers – today. And, ZER01 just happens to be next door to our offices in San Jose. As you can imagine, as soon as we were introduced to ZER01 we knew we wanted to find out more and be involved. And it has been a blast!
      0 Tweets 0 Likes
      1 Comment
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,Brand Identity,Brand Personality,Environments,Events,Interactive,Technology | TAGS: Alfredo Muccino, Art, Innovation, Joel Slayton, Liquid Agency, San Jose, ZER01, ZER01 Biennial, ZER01 Garage| Comments (1)
    • Alfredo Muccino interviewed by Content.

      May 27, 2011 at 2:56 pm

      Content Magazine is a new bi-monthly magazine showcasing the many talented folks who contribute to the vibrant cultural community of San Jose, and one of the first people to be featured is our very own Alfredo Muccino, the Chief Creative Officer and Co-Founder of Liquid Agency.
      0 Tweets 0 Likes
      0 Comments
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | TAGS: Alfredo Muccino, Artists and designers San Jose, Content Magazine, Daniel Garcia, Design community Silicon Valley, life and culture, Liquid Brand Agency, San Jose art| Comments (0)
    Page 1 of 1

Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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      Who knew #Jesus was an #anime #fun with #religion in #sanjose

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      As seen on the street in #SanJose diring the #Fanime conference #scary #anime #character

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      Postcard promoting an art show with @jswanbeck at #sjinstituteofcontemporaryart #art #painting We need to do this again!