Besides being the Chief Creative Officer at Liquid, Alfredo Muccino is the Brand Architect for Slice - a small company making innovative products that cut, trim, chop and slice. Under Alfredo's direction, Slice has been working with star designers like Karim Rashid, Michael Graves and Yves Behar to develop new products that  bring a sense of delight to everyday tasks. The box cutter featured in FastCompany was designed by Alfredo Muccino and Scot Herbst, and has been praised as one of the most innovative products in its category – bringing a new level of style and safety to the industry.

FROM TOP TO BOTTOM: ALFREDO MUCCINO AND SCOT HERBST. SLICE BOX CUTTER USAGE DEMONSTRATION.

The Box Cutter is an award-winning design that people can really use.
Last year the Box Cutter received a prestigious RedDot Design Award – which is a distinct honor. “We are very proud of the awards and the recognition being given to the Box Cutter we designed for Slice. It has been extremely rewarding to have the chance to explore the world of product design – which is very different than designing a logo or a website. It’s great to end up with something that is sold in stores and that people actually buy and use.” said Alfredo Muccino.

 

SLICE BOX CUTTER DESIGNED BY ALFREDO MUCCINO AND SCOT HERBST ON FASTCO. DESIGN BLOG.

We’re big fans of Fast Company – so it’s nice they liked it.
FastCompany seems to have the pulse on what’s happening with business, technology, innovation and design. So, it’s really cool that they decided to feature the box cutter in their blog. Check it out.

POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

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