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Podcast: James Gegory, CEO of CoreBrand speaks at Liquid Brand Summit 2007
James Gregory featured speaker at Liquid Brand Summit 2007.
CoreBrand believes that corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of customers, employees, vendors, stockholders, the media—anyone who’s important to continued viability and success as an organization.
As the featured speaker at the Liquid Brand Summit 2007, James Gregory, CEO of CoreBrand presented some interesting thoughts about how building and maintaining corporate brand can have a direct positive impact on a company’s performance. Enjoy the podcast!
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