ENTREPRENEURS LEARNED STRATEGIES FOR SUSTAINABLE GROWTH THROUGH HANDS ON WORKSHOPS DURING THE CONFERENCE.

The First Chile Conference on Entrepreneurship and Innovation.
The government of Chile has made innovation and entrepreneurship one of their top priorities, and to this purpose they organized the first ever national Conference on Entrepreneurship and Innovation. The conference took place in November at the same time as Chile Design Week and it included an exposition featuring resources for entrepreneurs, presentations by global experts on business and innovation, and workshops where local business leaders could participate in hands-on learning sessions. We’re very proud that both Marty Neumeier and Alfredo Muccino were invited by the government to deliver presentations and workshops. Marty Neumeier, our Director of Transformatiom collaborated with Cristian Montegu, the president of MagiaLiquid (our operation in Chile), and gave a workshop on Design Thinking to a group of almost 200 people. Alfredo Muccino, Liquid’s Chief Creative Officer collaborated with Pedro Ossa, one of the senior partners of Nivel1 (a very well respected business and branding strategy firm in Chile), and they delivered a workshop titled Creating a Culture of Innovation – where the attendees learned that it’s important to start with a clear sense of purpose and then learned how to eliminate the barriers to innovation that exist in so many traditional business structures.

MAGIALIQUID WAS RESPONSIBLE FOR THE ENTIRE EXPERIENCE, INCLUDING THE DESIGN OF THE ACTIVITIES, THE SPACE AND THE GRAPHICS.

MagiaLiquid designs the conference concept and the exhibition space.
We’re also proud that MagiaLiquid was tapped to develop the brand strategy and creative execution for the conference. It was MagiaLiquid that first suggested that the conference should became a component of Chile Design Week. This idea helped connect the dots between “design”, “innovation” and “business entrepreneurship”. MagiaLiquid extended the identity work that they had designed for Chile Design Week and applied it to the conference. MagiaLiquid’s architects also designed the actual exposition space, which included temporary display spaces for the many resources that were on hand to support entrepreneurial businesses. MagiaLiquid also developed a process that helped businesses articulate their business plans and identify the areas where they could use the most support on their path to growth.

BOTH MARTY NEUMEIER AND ALFREDO MUCCINO WERE FEATURED SPEAKERS AT TEDx PATAGONIA.

Marty Neumeier and Alfredo Muccino deliver two talks at TEDx Patagonia.
TED is an organization that creates a stage for sharing ideas. TED’s tagline is “Ideas worth sharing”. The TED outpost in Chile is TEDx Patagonia – and Marty Neumeier and Alfredo Muccino were invited to present at TEDx Patagonia – which took place during the Conference on Entrepreneurship and Innovation. Giving a TED talk is quite an honor – and we were delighted (and a little nervous) to have the opportunity to share our ideas at TEDx Patagonia. Others speakers included our friends Eric Ryan (co-founder of Method soaps), TJ Scimone (founder of Slice) and Daniel Pandza (founder of PassionBusiness).

PRESIDENT PINERA POSED WITH THE INTERNATIONAL DELEGATION ON INNOVATION, INCLUDING MARTY NEUMEIER AND ALFREDO MUCCINO.

Meeting President Piñera was the highlight of our trip.
The week we spent in Chile was nothing short of amazing. As if launching our new office in Santiago and delivering the TEDx Patagonia talks was not enough, we had the honor to be invited to a meeting with President Piñera at La Moneda – the official residence of the President of the Republic of Chile. This was the first time that Marty and Alfredo had the chance to meet with a head of state, and it was quite an exciting experience. President Piñera is a multilingual Harvard educated former entrepreneur and university professor who has amassed one of the world’s biggest fortunes thanks to his successful business ventures. He was one of the owners of LAN (Chile’s biggest airline) and he was the man who introduced credit cards to his country. Because we came from Silicon Valley and because he wants to make Chile into a center for innovation, President Piñera was interested in our insight about innovation and transformation. During our meeting we had a short chat about design thinking and attracting and nurturing the best talent, then we drank some coffee and took a couple of pictures. In conversation, we were delighted to learn that President Piñera had read – and enjoyed – Marty Neumeier’s books! How cool is that? Take a look at Marty’s interview where he talks about his impressions on entrepreneurship and innovation in Chile.