We are happy to announce that the exhibition for the 4th Biennial of Chilean Design, designed by MagiaLiquid, was included in the 2011 I.D. Annual Design Review. This is a very significant award and we're thrilled that the judges chose to recognize it in a field of entries that included amazing projects from agencies representing countries from all over the world.

The I.D. Annual Design Review: A competition dating back to 1954
Since 1954, this prestigious annual showcase has chronicled the evolution of design and highlighted its impact on our material and visual culture. Each year hundreds of firms from countries across the globe submit their very best work in hopes to be selected by a jury of leading practitioners. The judges, along with I.D.’s team, focus the abundance of submissions into a clear survey of the state of design. Being included in this competition represents one of the highest honors in our industry.


The fourth Design Biennial, held in Mapocho, Santiago.

The winning project: The design of an exhibition.
The Biennial of Chilean Design was held in one of Santiago’s more spectacular building, a former train station of gargantuan proportions – where  the very best in Chilean design across categories that included graphics, furniture, fashion, and industrial design. The exhibit displays were built using sheets of plywood assembled using an ingenious hinge mechanism designed specifically for the project. The hinges did not damage the wood and the plywood sheets were never cut. As a result, all of the materials used for the temporary exhibition were able to be re-used as building materials to build housing for the many people that lost their homes in one of Chile’s most devastating earthquakes. The judges were impressed not only by the aesthetic qualities of the exhibition, but also by the agency’s commitment to helping communities in need.


Amazing design takes into account sustainability and social responsibility.
Barry Richards, Principal and Studio Leader of the Rockwell Group was one of the judges, and here’s what he had to say: “(The exhibit design) felt a little bit like a reinterpretation of the ’60s environment in a way. Black-and-white images and that kind of ’60s exhibition, an ad hock presence that permeated the space. But then you realized it had sustainability and modularity. The more modern concerns made it very interesting”. We’d like to congratulate our partners in Chile for taking design to the next step and rather than focusing on decoration, they created awareness for the need to elevate the role of design as a crucial discipline in the advancement of sustainability and social responsibility. Good work, MagiaLiquid! We’re very proud of you!

POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Environments,Events | Comments (2)


  1. Heath Schweitzer

    Nice job MagiaLiquid! Keep up the great work.

    June 4, 2012
  2. Mark Shaw

    A great piece of work – simple, strong, striking and effective, providing a sharp contrast to the architecture of the building, and delivering a superb way to showcase creative work. Great to see it’s getting the recognition it deserves!

    June 11, 2012

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