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A blog dedicated to ideas, news, and issues about Liquid Agency, brands and branding.

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  Silicon Valley CEOs are introduced to Metaskills.

  May 14, 2013 at 6:00 am

  The Alliance of Chief Executives is an active community of CEOs in the Silicon Valley who gather on a regular basis to share insights, perspectives and experiences. After reading Metaskills, Paul Witkay, the founder and CEO of the organization invited Marty Neumeier, Director of Transformation at Liquid Agency and Metaskills author, to share his ideas about the talents needed to thrive in the coming Robotic Age. The CEOs in the room asked a lot of pertinent questions – and left armed with some fresh thinking about how to harness the talent of their executive teams and extended workforces.

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  POSTED BY: Alfredo Muccino | CATEGORY: Events | TAGS: Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (2)
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  Marty Neumeier speaks about “Metaskills: Five Talents for the Robotic Age” at the UX Conference in London

  January 23, 2013 at 11:57 pm

  From April 10 to 12, Marty Neumeier will be in London to speak at UX London 2013. The conference consists of inspiring talks and workshops on Product Design, Behavior Design and Design Strategy, and features 28 amazing speakers – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour the co-founder of SeymorPowell, Peter Melholz of GroupOn and many more. Marty Neumeier will deliver a presentation inspired by his latest book, "Metaskills: Five Talents for the Robotic Age". We hope to see you there, and to make it easier, we've secured an exclusive 10% discount for Liquid friends and clients.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Competitive Advantage,Events,Global Branding,Interactive,Reading List,Uncategorized | TAGS: London, Marty Neumeier, Metaskills, UX Conference| Comments (3)
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  Liquid Agency helps launch new line for Portland Streetcar “Get in the Loop”

  October 30, 2012 at 5:20 pm

  When Portland Streetcar asked us to help promote their new Central Loop Line all of us were excited—especially all of us in the Portland office! We may have even done a loop-di-loop. Let's face it, we're big fans of public transportation. And we loved the idea that we could play a part in engaging the good citizens of our beloved city, and motivate more and more of them to use an environmentally responsible alternative!

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  POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brand Personality,Brand Positioning,Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general,Environments,Uncategorized | TAGS: campaign, Central Loop Line, design, downtown Portland, Liquid Agency, Portland, Portland Streetcar| Comments (2)
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  Liquid Agency designs The 2012 Rosey Awards poster

  October 23, 2012 at 9:18 pm

  The Rosey Awards was started in 1957 to honor the best work to come out of Oregon’s advertising agencies. Over the years, the event has evolved into a celebration of the best advertising, branding and design work by the entire creative community from the Northwest. This year, Liquid Agency has helped plan and organize the awards night—and designed a limited edition poster to promote this fabulous event.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Events,Uncategorized | TAGS: advertising, design, Liquid Agency, Portland, poster, The Rosey Awards, Work that Works| Comments (1)
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  Josh Berger slowly recovering from a bike accident in Portland.

  August 15, 2012 at 12:35 am

  On his daily bike commute to work on May 18, 2012, Josh Berger, Liquid’s Senior Creative Director, was pedaling in Southeast Portland one minute and in a blink of an eye he was being transported to an intensive care unit. Though he was wearing a helmet, Josh sustained a traumatic brain injury. Witnesses saw him go over his handlebars but there are no police reports and no vehicles were involved.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs | TAGS: Josh Berger, Liquid Agency, Plasm magazine, Portland| Comments (29)
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  Daniel Garcia shares his three-act journey to Content Magazine.

  August 2, 2012 at 3:21 pm

  The Liquid Lecture Series invites speakers from a variety of backgrounds to come to Liquid and tell us about their professional experiences. Our latest speaker, Daniel Garcia, is the founder of Content Magazine - a publication devoted to celebrating the creative and innovative people of San Jose. Daniel shared his unusual journey from photographer to preacher to publisher, and in the process inspired us all.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Uncategorized | TAGS: Content Magazine, Daniel Garcia, Liquid Agency, Photography, Publishing, San Jose| Comments (0)
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  TJ Scimone from Slice delivers lecture at Liquid Agency.

  July 16, 2012 at 4:19 pm

  The Liquid Lecture Series invites speakers from a variety of backgrounds to come to Liquid and tell us about their professional experiences. The latest person to be featured was TJ Scimone, the founder and CEO of Slice - a company that makes exceptional products that cut, chop, trim and…slice. TJ made us laugh while sharing with us some important lessons about business and life.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Personality,Competitive Advantage,Events,Packaging,Uncategorized | TAGS: Autism, Box Cutter, Ceramic Technology, Liquid Agency, Product Design, reddot Award, Slice, TJ Scimone| Comments (0)
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  Btwn Wind & Water: A brand about vulnerability. Mariah Rich is a strategist designing beautiful products that are romantic and honest.

  July 3, 2012 at 6:15 pm

  We have a lot of very interesting and multi-talented people working at Liquid. Mariah Rich is definitely one of them. Mariah is a strategist working in our office in Portland. She absolutely loves brand strategy—and she's exceptionally good at it. But she also has a deep passion for design, especially when it comes to jewelry and bags. To satisfy this passion, she started Btwn Wind & Water, a line of handmade accessories devoted to simple details and timeless materials, such as leather, stones, and metals. Here's a snapshot of her story.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brand Advocates,Brand Differentiation,Brand Management,Brand Personality,Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (0)
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  Mark Shaw’s bestselling copywriting textbook hits china

  June 14, 2012 at 5:05 pm

  Besides being the President of Liquid Europe, Mark Shaw is a best selling author whose book 'Copywriting: Successful writing for design, advertising and marketing' has become a valuable reference tool for students and professionals alike. Mark's book is so popular that it has been recently translated in Chinese and is now being distributed in major bookstores across China.

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  POSTED BY: Alfredo Muccino | CATEGORY: Advertising,B2C,Reading List | Comments (1)
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  MagiaLiquid is included in 2011 I.D. Annual Design Review!

  May 30, 2012 at 11:31 pm

  We are happy to announce that the exhibition for the 4th Biennial of Chilean Design, designed by MagiaLiquid, was included in the 2011 I.D. Annual Design Review. This is a very significant award and we're thrilled that the judges chose to recognize it in a field of entries that included amazing projects from agencies representing countries from all over the world.

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  POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Environments,Events | Comments (2)

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