A couple of projects produced by Liquid Agency are featured in the recently published book,"Copywriting: Successful Writing for Design, Advertising and Marketing" by Mark Shaw. Published by Laurence King, a company focused on the creative arts, with a global reputation for books that are acclaimed for their quality, vision and erudition, this book makes a nice addition to any library that includes books on commuications, marketing or branding.

Mark Shaw ran across some of Liquid’s work in the process of doing research for his latest book and called Alfredo Muccino to discuss potential inclusion in his new book. Alfredo and Mark chatted on the phone…Mark calling from London while Alfredo paced his office in California. The result of the conversation is a few pages focused on the approach that Liquid took to develop the brand voice and tone for Olive Media. Additionally, Mark decided to also include one of the posters that Liquid designed for “Music in the Park”, the annual music festival that takes place in San Jose.

“Copywriting” is a great book, and I say this not because Mark has included our work, but because well written copy and a clear brand voice are absolutely necessary in order to establish differentiation from the competition and accomplish communication and marketing objectives…and anyone that is interested in producing effective work should keep this in mind!  Mark ought to know…he is the founder of Jupiter Creative, a very successful creative communications agency specializing in retail and consumer brands….and one of the best in England (and beyond).

To purchase the book on Amazon, just click here: “Copywriting: Successful Writing for Design, Advertising and Marketing” by Mark Shaw.

POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (3)


  1. Justin

    That’s great to finally see the end result of this. I know you and I put a lot of work into the Olive projects that were selected for this book. Thanks for sharing Alf! I’ll have to pick up a copy when I return to the states.

    May 5, 2009
  2. Mark Shaw

    Thanks for the great write-up, I’m pleased you like the book, I hope word spreads.

    It’s the culmination of 20 years work and I really hope people find it useful.

    All the best


    June 3, 2009
  3. Alfredo

    Hi Mark:

    It was my pleasure to contribute.

    If you ever make it to California we ought to connect in person.
    Let me know.



    July 14, 2009

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