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A blog dedicated to ideas, news, and issues about Liquid Agency, brands and branding.

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  Alina Wheeler: Designing Brand Identity

  April 29, 2013 at 10:00 pm

  Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

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  POSTED BY: Mark Shaw | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Emotional Branding,Global Branding,Logos | TAGS: Alina Wheeler, book review, Brand Strategy, branding, design, Innovation| Comments (0)
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  Marty Neumeier and Alfredo Muccino speak at DIEN – a conference about innovation and design in Santiago, Chile.

  April 9, 2013 at 10:00 am

  In the week that we welcome Marty Neumeier and Alfredo Muccino to the UK, we remember their recent event in Chile where the pair were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.

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  POSTED BY: Mark Shaw | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Competitive Advantage,Events,Social Media and Branding | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley| Comments (0)
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  Liquid Agency is selected to rebrand the Vatican.

  April 1, 2013 at 10:00 am

  The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!

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  POSTED BY: Mark Shaw | CATEGORY: Brand Identity,Logos | TAGS: Alfredo Muccino, april fools, Brand Strategy, brand workshops, branding and transformation, crowdsourcing, Pope Francis, Scott Gardner, Silicon Valley Thinking, Vatican| Comments (0)
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  Marty Neumeier at the Design Council

  March 27, 2013 at 10:00 am

  We are bringing you the rare opportunity to meet our Director of Transformation, Marty Neumeier, and hear him give an inspirational talk about his latest book, Metaskills: Five Talents for the Robotic Age at the Design Council’s Angel Building in London. We strongly urge you to take this opportunity to attend our FREE event on April 10th at 6pm to get a wonderful taste of the future of business and meet with like-minded peers.

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  POSTED BY: Mark Shaw | CATEGORY: Brand Interviews,Creative,Events,Reading List | TAGS: Angel Building, branding, branding and transformation, Design Council, Liquid Agency, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
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  Marty Neumeier speaks about “Metaskills: Five Talents for the Robotic Age” at the UX Conference in London

  February 1, 2013 at 7:21 pm

  As one of the international speakers at UX London, our Director of Transformation, Marty Neumeier will be flying in from the US to talk about his latest book, "Metaskills: Five Talents for the Robotic Age". There will be three days of inspiring talks and practical workshops on Product Design, Behavior Design and Design Strategy featuring 28 of the most respected professionals in the industry – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour, co-founder of SeymorPowell and Peter Melholz of GroupOn. Marty does not come visit us in London often, so this is a great opportunity to meet him in person. What’s more, we've secured a 10% discount for Liquid’s friends and clients.

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  POSTED BY: Mark Shaw | CATEGORY: Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Competitive Advantage,Events,Global Branding,Interactive,Reading List,Uncategorized | TAGS: London, Marty Neumeier, Metaskills, UX Conference| Comments (0)
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  Tools of the trade

  October 25, 2012 at 9:04 pm

  It is a well-known fact that a workman is no good without his tools and Liquid is no exception to this rule. We have long held the belief that our brand tools truly define us and allow us to quickly discover the insights we use every day to turn organisations and companies from bland to brand. This is why we want to offer you a bit of detail about how these tools work and why they work for us. So, without further ado, let’s open up the toolbox!

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  POSTED BY: Mark Shaw | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Brands & Blogs,Brands in general,Competitive Advantage,Global Branding,Social Media and Branding | TAGS: brand audience, brand compass, brand culture, Brand Differentiation, brand marketing, brand matrix, brand relevancy, brand tools, brand workshops, Branding Agency, Social Media and Branding, workflow| Comments (1)
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  Mark’s Copywriting book gets second edition

  October 2, 2012 at 5:23 pm

  In 2009, Mark Shaw’s insightful book, Copywriting: Successful writing for design, advertising and marketing, was first published by Laurence King, one of the world’s leading publishers of books on the creative arts. Due to high demand, the publishers have asked Mark to update the book and include new social media elements to the guidance. Copywriting is being relaunched in October, and we’re really excited at this chance to spread the gospel on the power of great writing even further! The new edition includes large sections of new and replaced text along with new case studies, interviews and updated images to ensure that readers can effectively apply Mark’s copywriting approaches to today’s creative landscape.

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  POSTED BY: Mark Shaw | CATEGORY: Advertising,B2B,B2C,Brand Identity,Brand Personality,Brand Positioning,Brand Strategy,Global Branding,Reading List,Social Media and Branding | TAGS: book, Copywriting, Mark Shaw| Comments (0)
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  Everyone ‘likes’ a Coke

  September 18, 2012 at 5:32 pm

  On the fourth of September it was revealed to the world that Coca-Cola had become the first retailer to achieve more than 50 million fans on Facebook. This is a fantastic achievement in itself, but it becomes even more exciting and amazing when we think about what this means for the ever-growing power of social media and how brands can utilise it.

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  POSTED BY: Mark Shaw | CATEGORY: Brand Personality,Brand Positioning,Brand Strategy,Digital Branding,Global Branding,Interactive,Social Media and Branding | TAGS: Brand Strategy, branding, Social Media and Branding| Comments (1)
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  London 2012 deserves the gold medal for branding

  September 5, 2012 at 9:21 pm

  The London 2012 Olympic Games have been hailed as a triumph in every respect, and one of the most prominent and all-pervasive elements of the event has been its branding, which will forever be identified as a symbol of the great achievements of the amazing athletes who competed and excelled on the world stage.

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  POSTED BY: Mark Shaw | CATEGORY: Brand Identity,Brand Personality,Brand Positioning,Events,Logos | Comments (1)
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  Liquid takes Europcar’s

  September 5, 2012 at 9:05 pm

  During any economic downturn, brands have to see a really strong return on investment and make every piece of marketing count. When Europcar’s communications needed to make the biggest impact both on its website and through email campaigns, we knew we could deliver. Working together with digital media specialists, Liquid has not only delivered a great campaign, but has also produced an amazing response, up to 288% above average.

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  POSTED BY: Mark Shaw | CATEGORY: Advertising,B2C,Brand Strategy,Success Stories | TAGS: Copywriting, email marketing, Europe, return on investment| Comments (0)

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