Winning a REBRAND 100 Global Awards is a significant accomplishment.
The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands from across the world — meaning a brand “transformation”. Featured in publications like The Wall Street Journal, CNN Money and Bloomberg Businessweek, this annual competition receives entries from global organizations, Fortune 50 corporations, small businesses, entrepreneurs, nonprofits, cities, and universities from around the globe. Some past winners have been based in Brazil, Canada, China, India, Italy, Lebanon, Romania, Australia and the United Kingdom, in addition to the US.  Aviat Networks was selected for a 2011 Rebrand 100 Global Award of Distinction.  “We are honored to receive this award. This is a significant global competition, and it’s nice to know that we can compete with some of the best agencies in our industry at a global scale” said Alfredo Muccino, the Chief Creative Officer of Liquid Agency.

A distinguished panel of judges selects the winning entries.
Each year, a multidisciplinary mix of respected international industry experts gathers to jury the competition. The entries include before and after examples of the work with written summaries outlining the strategic thinking behind the design execution. Some of the criteria used to evaluate the viability of the work includes:

• A clear evolution or transformation to meet strategic objectives
• Exceeded expectations and/or incorporated an element of surprise
• Spurred an emotional connection in the target audience
• Intelligently executed and capable of being implemented across a variety of media

Aviat Networks underwent a major transformation.
Our client was originally known as Harris-Stratex, however, due to a change in ownership and a shift in its business focus, the company needed to evolve its brand. Liquid was hired to  manage the brand transformation process. This extensive project included crafting a brand strategy and messaging platform, developing a new name, and designing a comprehensive identity program. Today the company is known as Aviat Networks and has quickly developed a reputation as a leading provider of end-to-end wireless solutions to clients that include public and private telecom operators in countries across the globe. Click here to read the full case study.