Every year the advertising and design agencies in Portland, Oregon get together to acknowledge and celebrate the best work completed over the previous twelve months. The Rosey Awards are a big deal in Portland, where the folks in the creative community are as talented as they are eclectic. This year was the first time that Liquid participated in the competition, and we are happy to announce that at the end of the night we walked home proudly, and happy to have received a Rosey Award for Best Packaging.

THE ROSEY AWARD IS NOW PROUDLY DISPLAYED IN OUR PORTLAND OFFICE. COME AND CHECK IT OUT FOR YOURSELF!

A Rosey Award is not won easily.
Awarded each year since 1957, the Roseys have come to exemplify inspired creativity and original thinking. This year’s show featured the best work produced across the state of Oregon and Southwest Washington. This means that we could be competing with packaging from much bigger companies that are based in the region like Nike, Adidas, Starbucks, Microsoft, Nordstrom’s, etc. “We’re very proud of this coveted award, and plan to celebrate it by raising our glasses of New Deal Whiskey and toasting to our good fortune!” said, Alfredo Muccino, Chief Creative Officer of Liquid Agency.

 

THE PACKAGING FOR NEW DEAL DISTILLERY WAS INSPIRED BY THE LOVE OF CRAFTSMANSHIP THAT MAKES PORTLAND SUCH A UNIQUE PLACE.

We won a Rosey for the packaging work we did for New Deal Distillery.
The highest honor we received at the 2011 Rosey Awards was a Rosey in the Packaging Category for the work we did for New Deal Distillery. Based in Portland, New Deal Distillery has been making high-quality, hand-crafted spirits inspired by Portland’s Do-It-Yourself attitude. Liquid designed a versatile label system and bottle recommendations for the New Deal ‘Distiller’s Workshop’ range of products which includes vodkas, whiskeys, and gin. The label system was designed to incorporate batch variations, using hand written modifications – as a way to address the limited edition nature of the batches and the DIY craftsmanship that is a hallmark of the brand. Kudos for the work go to David Williams (Creative Director) and Peter Baston (Sr. Designer), and to Philip Mascher (Client Ambassador).

 

THE RETAIL WORK FOR KEEN CAPTURED THE SPIRIT OF THE CAMPAIGN AND THE ESSENCE OF THE BRAND.

Liquid also received an Award of Excellence for the retail work we did for Keen.
Liquid Agency was also the recipient of an Award of Excellence for Keen’s ‘Recess is Back’ retail campaign. The campaign is about reconnecting with that playful spirit inside of each of us — taking small moments to get outside and really enjoy life. The concept was brought to life at retail with a “monkey bar” window display, a “tree-house style” shoe/product display, Microsoft Tag shelf-talkers, and an environmental hopscotch display for customers to interact with.

 

THIS NATIONAL CAMPAIGN INTRODUCED THE MEGA SHOES IN STORES ACROSS THE COUNTRY, AND HELPED THE ADIDAS BRAND STAY FRESH!

And…we also received an Award of Merit for the retail work we did for Adidas.
When adidas was getting ready to launched one of the biggest new product lines of 2010, the y called Liquid Agency to help them manage the retail launch. The adidas Originals MEGA included over thirty-one styles, taking popular technologies from the ’80’s, amplifying them with updated styles and colors. The campaign for the product launch was the ‘Mega Diner’ and featured hip-hop artist B.o.B. This retail campaign launched the adidas MEGA line of shoes at Finish Line, adidas Originals stores, and independent urban retailers. The merchandising materials included window fixtures, shoe walls, banners, table displays and custom cooler displays.

 

POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brand Personality,Packaging | Comments (0)

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