How to make your customers fall in love with you.
November 7, 2013 at 10:00 am
Make them fall in love with you.
We believe that when shopping—whether via desktop, mobile, social or in-store—the retail experience should feel less like a path to purchase and more like a first date that went really, really well. So well that the customer is already thinking of the 10th date – so well, that neither brand, nor customer, can think of being with anyone else. And that means creating a really great experience. The experience is so important that some innovative retailers are suggesting the industry measure success not by “sales per square foot,” but instead focus on “experiences per square foot.” We created this infographic in an effort to capture and synthesize some key data points we have been observing, and offer a few “dating” tips. We hope you’ll find it useful as you court your customers and watch them fall in love with you.
About Emily Buchholtz
Emily Buchholtz is a Brand Strategist at Liquid Agency. In her career, she has worked as a Journalist and Strategist to lead research projects, craft engaging brand stories and design brand and content strategies. She enjoys helping brands connect with their audiences through print, web, video and experience design. She has worked with a broad range of clients, including TriMet, NEEA, Caltech University, Wend Magazine and Nike. At Liquid Agency she uncovers strategic opportunities to share and evolve brand ideas and experiences.
Infographic Design: Lia Zhu