In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.

Toda marca quiere incentivar a sus consumidores a involucrarse activamente en ser “Defensores de Marca”. En el mundo altamente conectado de hoy esto es más importante que nunca. Por tal razón, nuestro amigo, Rob Fuggetta, fundó Zuberance, una empresa de marketing social que le ayuda a las marcas a crear relaciones auténticas con sus clientes y facilita ser embajador de marca. Rob Fuggetta es el CEO y Fundador de Zuberance. Se le considera la fuerza motora detrás de toda la estrategia y visión de Zuberance. Es uno de los más experimentados de Silicon Valley (20 años de trayectoria) y ha tomado roles de liderazgo en tres Start-ups, incluyendo a Genuity que se hizo público en junio del 2000. Es un ex-socio de Regis McKenna (la agencia más reconocida de marketing y comunicaciones en Silicon Valley). Desde ahí lideró los negocios globales de Apple. Hablamos con Rob de su libro, de su empresa y cómo las marcas están usando las plataformas sociales para potenciar a sus defensores.

The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!

El pasado 7 y 8 de enero se realizó con éxito la segunda versión del taller masivo DIEN - Diseña Innovación Emprende Negocio. Más de 3.000 personas participaron en los talleres, charlas y meetings, donde tuvieron la oportunidad única de compartir con los expertos invitados internacionales. Te contamos nuestra experiencia como parte del equipo organizador.

As one of the international speakers at UX London, our Director of Transformation, Marty Neumeier will be flying in from the US to talk about his latest book, "Metaskills: Five Talents for the Robotic Age". There will be three days of inspiring talks and practical workshops on Product Design, Behavior Design and Design Strategy featuring 28 of the most respected professionals in the industry – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour, co-founder of SeymorPowell and Peter Melholz of GroupOn. Marty does not come visit us in London often, so this is a great opportunity to meet him in person. What’s more, we've secured a 10% discount for Liquid’s friends and clients.

From April 10 to 12, Marty Neumeier will be in London to speak at UX London 2013. The conference consists of inspiring talks and workshops on Product Design, Behavior Design and Design Strategy, and features 28 amazing speakers – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour the co-founder of SeymorPowell, Peter Melholz of GroupOn and many more. Marty Neumeier will deliver a presentation inspired by his latest book, "Metaskills: Five Talents for the Robotic Age". We hope to see you there, and to make it easier, we've secured an exclusive 10% discount for Liquid friends and clients.

Windows 8 is the latest and most significant evolution of the Windows operating system. After considering other firms, Microsoft selected Liquid Agency to manage the development, design and production of all the marketing and branding assets required to launch the product in stores worldwide. We are happy to report that we pulled off this massive undertaking without a hitch—and, regardless of the crazy schedules, it was a pleasure working with the Microsoft team!

El 7 y 8 de enero la Estación Mapocho será la sede de la innovación y el emprendimiento en Chile. Inserto dentro de la semana de Chile Diseño, DIEN 2013 potenciará a nuestro país como un referente del diseño a nivel regional.

The people that work at Liquid are truly amazing. Without them we would not be able to deliver the kind of work that creates results for our clients and gets accolades from our peers. So, this year we started the quarterly Amazing Award as a way to recognize the people that exemplified our values and our culture the most. Here are the winners of the Q4/2012 awards—please post a comment on the blog and congratulate them!

To celebrate the New Year, Adobe asked Liquid Agency to help them live up to their vision as an advocate for creativity. Working collaboratively with the Adobe brand team, we developed a unique interactive experience that transforms New Year’s resolutions into works of art that can be shared through social media. This is Adobe’s way of saying thanks to the creative community, and invite people to share their inspiration with others. We were glad we could help—and invite you to create some artwork based on your resolutions and share them with your friends and family, so they can be inspired too.