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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

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Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Latin America Blog

Latest Blog:

¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Lost 1949 article by Norbert Wiener, warning of Robotic Age: http://t.co/sWaP2VQanE

less than a minute ago

Alfredo Muccino

Another #travel #drawing from #Peru by alfredomuccino #art #illustration http://t.co/JtcZOGCpal

about an hour ago

Dennis Hahn

We are looking for an amazing Client Director for our San Jose office. Please spread the word! http://t.co/gcblYmIO http://t.co/8SAcolDb

2 months ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

6 days ago

    • How are you talented? Take the metaskills quiz.

      May 2, 2013 at 12:54 am

      Metaskills are master skills that help you learn specific skills faster and better. They’re in high demand because our post-industrial world needs increasing levels of creativity, humanity, and leadership to shape our increasingly sophisticated technologies. Which of your talents are the most highly developed? Are you intuitive, or studious? Empathetic, or logical? Imaginative, or driven by process? To help you see which of your talents you rely on most, I’ve put together a little quiz.
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      POSTED BY: Marty Neumeier | CATEGORY: Creative,Technology | TAGS: Marty Neumeier, Metaskills, Robotic Age, Talent Finder| Comments (0)
    • TechShop – Build Your Dreams Here

      March 29, 2013 at 10:00 am

      Last year we started the quarterly Amazing Award as a way to recognize the people that exemplify our values and our culture the most. And for the awards themselves, we utilized a nearby workshop to help us make eight custom awards. We crafted the Amazing Award trophies out of wood and acrylic for our Q4/2012 honorees. As you can see they turned out awesome! So our entire team headed over for a tour and some real Silicon Valley Thinking inspiration.
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      POSTED BY: Liquid Agency | CATEGORY: Technology | TAGS: San Jose, Silicon Valley Thinking, Technology| Comments (2)
    • CES 2013

      February 19, 2013 at 1:43 am

      Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!
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      POSTED BY: Cristian Montegu | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (2)
    • CES 2013: A branding perspective on technology’s biggest event.

      January 17, 2013 at 6:54 pm

      We're happy to report that we survived the latest CES show. CES 2013 was supposed to be dead from the start, instead – according to the Consumer Electronics Association – it was the biggest show in its history. Over 150,000 people were in Las Vegas to see more than 20,000 new products being launched – yet, we walked away feeling a bit disappointed. How could it be? Download our report and read all about it!
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (8)
    • The ZER01 Biennial 2012 exposes Silicon Valley to innovative art and performances.

      December 5, 2012 at 9:00 am

      ZER01 is an organization that explores what will be possible tomorrow by provoking new ideas, sparking experimentation and seeding creative collaboration between artists and engineers – today. And, ZER01 just happens to be next door to our offices in San Jose. As you can imagine, as soon as we were introduced to ZER01 we knew we wanted to find out more and be involved. And it has been a blast!
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,Brand Identity,Brand Personality,Environments,Events,Interactive,Technology | TAGS: Alfredo Muccino, Art, Innovation, Joel Slayton, Liquid Agency, San Jose, ZER01, ZER01 Biennial, ZER01 Garage| Comments (1)
    • Service Design Network. El poder del prototipado

      December 3, 2012 at 4:27 pm

      El prototipado en el proceso de diseño fue uno de los temas tratados en las conferencias del Design Service Network. Felipe Montegu - integrante del equipo MagiaLiquid – asistió a la charla del diseñador de Ford Manuel Grossmann; ¿Quieres conocer las dimensiones de la creación de prototipos en el Diseño de Servicios? ¡Ahora te lo contamos!.
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      POSTED BY: Cristian Montegu | CATEGORY: Brand Management,Brand Research,Brand Strategy,Brands in general,Events,Technology | Comments (0)
    • Liquid attends CES in Las Vegas observing the latest technology and branding trends.

      January 10, 2012 at 10:00 am

      Considering that this was Microsoft's last year at CES, this year's show was still amazing. Attendance was the highest in the show's 44-year history, and no less than 20,000 new products were launched - including the latest in Ultrabooks, OLED TVs, and 3D printers. Liquid Agency was there to take in the sights and sounds, and to see what tech brands stood out in the chaos. Here's a snapshot of our observations, and the full report is available for download below. Check it out!
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brand Research,Brands & Blogs,Brands in general,Events,Technology,Uncategorized | Comments (0)
    • Q&A with Myspace SVP of Communications Rosabel Tao

      March 21, 2011 at 9:50 pm

      An exclusive interview with Rosabel Tao of Myspace. Ms. Tao led a discussion on brand relevancy at the Liquid Brand Summit, held March 1 in Palo Alto.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Identity,Brand Interviews,Brand Strategy,Brands in general,Liquid Brand Summit,Technology | TAGS: brand audience, brand relevancy, branding and transformation, Liquid Agency, Liquid Brand Summit, Myspace| Comments (0)
    • Liquid Agency’s industrial design work is honored by IDEA 2009.

      February 20, 2010 at 12:18 pm

      We’ve definitely won our share of design awards over the years: Our work has been honored in many design competitions for projects that have included identity, packaging, publications, environments, retail merchandising, and interactive design. That said, we’re particularly proud of the recognition we received at the IDEA 2009 competition...and in this one we only achieved “finalist” status.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Consumer Electronics,Technology | Comments (0)
    • The Plastiki Expedition: An amazing adventure for a great cause.

      February 5, 2010 at 7:37 am

      During a meeting with HP we learned that they were involved with The Plastiki Expedition – and we hoped very much that we’d have an opportunity to work on the initiative. After all, this is about a nautical adventure and our name is Liquid! Lucky for us, a few weeks later we got the call, and we’ve not been able to get it off our minds since. In fact, I have been personally more excited about this project than anything else I’ve done in the last 20 years….and I’m not alone – our staff thinks this is a super cool project. It is really nice to have the whole studio inspired and energized.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Technology | Comments (1)
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Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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      Another #travel #drawing from #Peru by @AlfredoMuccino #art #illustration

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      Theme for the day. #FOCUS #design #typography #inspiration

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      Daily rituals are important. Like a #campari at #lunch at #ilFornaio #italian #life #culture and #cocktails

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      New #art #installation at #Liquidagency in #SanJose featuring #sabinereckwell in conjunction with #SJICA #SJinstituteofContemporaryArt

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      Being fairly close can feel so far away. #pacific #ocean #monterey #travel

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      Picture perfect #Carmel #sunday #fun #travel

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      I think I ate too much. Me too! #antiques in #Carmel

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      Scary. #graffiti at #SJMade #retail store at #SanPedroSquareMarket in #SanJose

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      Hello. #LasVegas is taunting and haunting me. #art #women

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      The #buildings. The people. The values. #LasVegss is all an abstraction. #culture #art