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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

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The Originality Scale

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Alina Wheeler: Designing Brand Identity

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Marty Neumeier en DIEN 2013

Se mueve con soltura sobre el escenario y tiene un manejo del relato que cautiva a quienes lo e...

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    • Liquid Agency receives multiple honors at the 2013 ADDYS.

      March 18, 2013 at 10:00 am

      The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!
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      POSTED BY: Liquid Agency | CATEGORY: Events,Logos,Packaging,Uncategorized | TAGS: ADDYS, awards, branding and marketing event, Liquid Agency, San Jose, Silicon Valley Thinking| Comments (3)
    • Two projects by Liquid Agency were featured in the 2012 PRINT Regional Design Annual

      December 11, 2012 at 10:45 am

      For 32 years, the Regional Design Annual sponsored by PRINT magazine has evaluated the very best design work done across the USA and organized it by region. This year, two projects designed by Liquid Agency were singled out as some of the best work created on the West Coast. We're very proud of this accomplishment and wanted to share the good news with you.
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      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Relevance,Brands & Blogs,Brands in general,Events,Logos,Packaging,Success Stories,Uncategorized | TAGS: HP Spectre, Liquid Agency, New Deal Distillery, PRINT magazine, PRINT Regional Design Annual| Comments (2)
    • TJ Scimone from Slice delivers lecture at Liquid Agency.

      July 16, 2012 at 4:19 pm

      The Liquid Lecture Series invites speakers from a variety of backgrounds to come to Liquid and tell us about their professional experiences. The latest person to be featured was TJ Scimone, the founder and CEO of Slice - a company that makes exceptional products that cut, chop, trim and…slice. TJ made us laugh while sharing with us some important lessons about business and life.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Personality,Competitive Advantage,Events,Packaging,Uncategorized | TAGS: Autism, Box Cutter, Ceramic Technology, Liquid Agency, Product Design, reddot Award, Slice, TJ Scimone| Comments (0)
    • Liquid Agency collaborates with Dave Parmley of Kustom Kult Studio & 13th Floor Design.

      April 19, 2012 at 11:06 am

      We have been big fans of Dave Parmley’s unique hand-crafted style for many years. Dave is the founder of Kustom Kult — a brand new studio that specializes in unique, hand-crafted art and design. Dave’s background has included stints as the Creative Director and co-founder of 13THFLOOR — a lifestyle branding & design agency renowned in the Action Sports Industry, and as Creative Director for O’Neill — the innovative wetsuit and sportswear company — where he developed the iconic emblem featuring a likeness of Jack O’Neill, the legendary inventor of the wetsuit. Dave's illustrious career has also included award-winning work for a very diverse set of brands, like Harley-Davidson, Hot Wheels, Disney, Element, Bad Boy MMA and many others. His very personal approach to typography and illustration, yields designs that are always quirky, imaginative and filled with wonderful little details.
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      POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Advocates,Brand Identity,Brand Personality,Brand Relevance,Brands & Blogs,Brands in general,Illustration,Lettering,Logos,Packaging | Comments (3)
    • Liquid Agency’s Portland office had good reason to celebrate at the 2011 Rosey Award ceremony.

      January 30, 2012 at 11:19 pm

      Every year the advertising and design agencies in Portland, Oregon get together to acknowledge and celebrate the best work completed over the previous twelve months. The Rosey Awards are a big deal in Portland, where the folks in the creative community are as talented as they are eclectic. This year was the first time that Liquid participated in the competition, and we are happy to announce that at the end of the night we walked home proudly, and happy to have received a Rosey Award for Best Packaging.
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      POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brand Personality,Packaging | Comments (0)
    • Designing a brand of nicely engineered tools.

      October 30, 2011 at 6:46 pm

      A collaboration between Liquid and HerbstProdukt.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brand Personality,Packaging | Comments (0)
    • Product design by Liquid debuts at 2010 HouseWares Show.

      April 5, 2010 at 12:09 pm

      In March, I attended the HouseWares Show in Chicago along with our our client, Slice, who was debuting a new logo, new booth, and a whole bunch of new products – including a new box cutter I co-designed with Scot Herbst. In terms of product design, this is a first for Liquid, and it was a very exciting event.
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      POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Differentiation,Brand Identity,Brands in general,Packaging | Comments (0)
    • Liquid Agency wins 12 ADDY awards.

      March 13, 2010 at 11:35 am

      Liquid Agency took home 12 awards at this year's ADDY Awards Gala, including two of the coveted ADDY Statuettes, representing work that was considered the best in its category. The ADDYs honor creative excellence by recognizing the best work of local agencies, as judged by a panel of peers. The party and awards ceremony was hosted by the Silicon Valley Chapter of the American Advertising Federation, on March 4 at the Marriott Hotel, downtown San Jose. This year's party was smaller than in previous years – a reflection of the tough economic climate – yet the mood was festive, as it seems that Silicon Valley is starting to show signs of recovery.
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      POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brands in general,Events,Interactive,Logos,Packaging,Success Stories | Comments (0)
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Metaskills: The new book by Marty Neumeier.

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      Hello. #LasVegas is taunting and haunting me. #art #women

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      The #buildings. The people. The values. #LasVegss is all an abstraction. #culture #art

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      Singer at #cosmopolitan in #lasVegas feels like a step back in time. #vintage #culture

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      Great #logo for #Botero #restaurant in #LasVegas #brand #identity #design

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      The sacred serpent. #symbol #icon #art #drawing

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      Nice neon sign in #LasVegas #retail #branding #typography #design

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      An amazing #JeffKoons #sculpture at the #Wynn is supposed to be a tulip. Looks like something else to me. #erotic #art

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      This sign has become a part of the #LasVegas #brand A #design #icon that has worked well for LV!

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      When i first arrived to the #US from #Italy I had a head full of #dreams ...and plenty of hair. #throwbackthursdays #vintage #travel @alfredomuccino

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      I love the way older #buildings are reflected on newer ones. Time to #reflect #architecture #design #art #inspiration