Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!

The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!

Flying used to mean something, and American Airlines is trying to make flying meaningful again by delivering a better brand experience on the ground and in the air. Yet, most of the conversations about this rebranding effort seem to be focusing on the new logo. Of course, we all know that your logo is not your brand. This idea was first put forward a decade ago by our Director of Transformation, Marty Neumeier, and it's never been truer. So, I wonder why is it that so many people in our industry still talk about the logo as if it was a brand?

The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

El volar solía tener significado, y American Airlines esta intentando devolvérselo al entregar una mejor experiencia de marca tanto en tierra como en el cielo. A pesar de esto, muchas de las conversaciones sobre este esfuerzo de rebranding se han enfocado únicamente en el nuevo logo. Claro, todos sabemos que tu logo no es tu marca. Esta idea fue planteada y difundida hace más de una década por nuestro Director of Transformation, Marty Neumeier, y nunca ha sido más cierta. Entonces me pregunto por qué todavía tanta gente dentro de nuestra industria aún habla sobre el logo como si fuese la marca.

Flying used to mean something, and American Airlines is trying to make flying meaningful again by delivering a better brand experience on the ground and in the air. Yet, most of the conversations about this rebranding effort seem to be focusing on the new logo. Of course, we all know that your logo is not your brand. This idea was first put forward a decade ago by our Director of Transformation, Marty Neumeier, and it's never been truer. So, I wonder why is it that so many people in our industry still talk about the logo as if it was a brand?

For 32 years, the Regional Design Annual sponsored by PRINT magazine has evaluated the very best design work done across the USA and organized it by region. This year, two projects designed by Liquid Agency were singled out as some of the best work created on the West Coast. We're very proud of this accomplishment and wanted to share the good news with you.

The London 2012 Olympic Games have been hailed as a triumph in every respect, and one of the most prominent and all-pervasive elements of the event has been its branding, which will forever be identified as a symbol of the great achievements of the amazing athletes who competed and excelled on the world stage.