Q&A with Myspace SVP of Communications Rosabel Tao

March 21, 2011 at 9:50 pm

An exclusive interview with Rosabel Tao of Myspace. Ms. Tao led a discussion on brand relevancy at the Liquid Brand Summit, held March 1 in Palo Alto.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Identity,Brand Interviews,Brand Strategy,Brands in general,Liquid Brand Summit,Technology | TAGS: brand audience, brand relevancy, branding and transformation, Liquid Agency, Liquid Brand Summit, Myspace| Comments (0)

Liquid and Socratic release the results of annual Brand Impact study.

March 11, 2011 at 6:28 pm

Who are the biggest brands in the technology sector? Liquid Brand Summit attendees got a sneak peek. Folks who attended the Liquid Brand Summit last week were the first to find out as Liquid Agency released the findings from an annual research study by Socratic Technologies evaluating the impact of brands in 40 different technology markets.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Liquid Brand Summit | Comments (0)

Brand Leaders Gather at the 2011 Liquid Brand Summit

March 3, 2011 at 7:15 pm

People, Ideas and Energy — it was all a buzz at this year’s Liquid Brand Summit, held Tuesday at the Four Seasons Hotel in Palo Alto. And what a day it was. By far our most successful event yet, the Summit brought together more than 120 truly outstanding folks — brand marketers, CEOs and thought leaders — who showed up ready to share in an open dialogue and exchange of ideas about their best practices and most difficult challenges in branding and marketing.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Liquid Brand Summit | TAGS: brand summit, branding and marketing event, Eric Ryan CEO Method, Liquid Agency, Liquid Brand Summit 2011, Marty Neumeier, Rob Fuggetta, Zuberance| Comments (0)

Q&A with Boost Mobile’s Caralene Robinson

February 22, 2011 at 6:01 pm

An excerpt of our interview with Boost Mobile’s Brand and Marketing Director, Caralene Robinson. Ms. Robinson will lead a discussion at the Liquid Brand Summit on how brands are turning shoppers into buyers with new retail “experience centers.”

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Extension,Brands in general,Environments,Liquid Brand Summit | TAGS: Boost Mobile, brands and retail centers, Caralene Robinson, Liquid Agency, Liquid Brand Summit| Comments (0)

Q&A with method Soap Master Eric Ryan

February 18, 2011 at 8:15 pm

An excerpt of our interview with method Co-Founder Eric Ryan. Mr. Ryan will lead a discussion on turning customers into brand advocates at the upcoming Liquid Brand Summit, held March 1 in Palo Alto.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Interviews,Brand Management,Brand Personality,Brand Positioning,Brands in general,Liquid Brand Summit | Comments (0)

Q&A with Robert Richman of Zappos Insights

February 10, 2011 at 7:16 pm

Here is an excerpt from an exclusive interview with Zappos Insights guru Robert Richman who has shared with us some of his thoughts on Brand Culture. Mr. Richman is one of the Session Leaders at the upcoming Liquid Brand Summit, taking place on March 1, 2011 in Palo Alto.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brands in general,Liquid Brand Summit | TAGS: brand culture, interviews and branding, Liquid Brand Agency, Liquid Brand Summit, Robert Richman, Zappos Insights, Zappos.com| Comments (0)

Making a brand relevant…again. The fine art of revitalization.

January 14, 2011 at 6:35 pm

When and how do you start a revitalization effort? Strong, established brands can lose vitality because of a lot of different reasons: Shifts in the corporate structure and/or ownership can be distracting; Audiences and their habits can change making it challenging to remain relevant; Products and services can become obsolete or tarnished over time; The competitive landscape can become more challenging...etc. Brands that were once popular can slide into obscurity, and their value seriously diminish.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brand Positioning,Brand Relevance,Brands & Blogs,Brands in general,Liquid Brand Summit | Comments (1)

Save up to $200 with the Early Bird rate for the Liquid Brand Summit 2008!

December 2, 2007 at 7:53 pm

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POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Liquid Brand Summit | Comments (0)

Ten Principles of Consumer Generated Advertising Campaigns

June 12, 2007 at 2:39 pm

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POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brand Management,Digital Branding,Interactive,Liquid Brand Summit | Comments (2)

Looking forward to Liquid Brand Summit 2008.

May 30, 2007 at 5:47 pm

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POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Liquid Brand Summit | Comments (0)

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