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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

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Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Latin America Blog

Latest Blog:

¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Lost 1949 article by Norbert Wiener, warning of Robotic Age: http://t.co/sWaP2VQanE

about 13 hours ago

Alfredo Muccino

The new @LiquidAgency sign hangs outside the new #office in #Portland #brand #design http://t.co/rKJDh0X0rh

about 1 hours ago

Dennis Hahn

We are looking for an amazing Client Director for our San Jose office. Please spread the word! http://t.co/gcblYmIO http://t.co/8SAcolDb

3 months ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

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Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

6 days ago

    • Q&A with Myspace SVP of Communications Rosabel Tao

      March 21, 2011 at 9:50 pm

      An exclusive interview with Rosabel Tao of Myspace. Ms. Tao led a discussion on brand relevancy at the Liquid Brand Summit, held March 1 in Palo Alto.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Identity,Brand Interviews,Brand Strategy,Brands in general,Liquid Brand Summit,Technology | TAGS: brand audience, brand relevancy, branding and transformation, Liquid Agency, Liquid Brand Summit, Myspace| Comments (0)
    • Liquid and Socratic release the results of annual Brand Impact study.

      March 11, 2011 at 6:28 pm

      Who are the biggest brands in the technology sector? Liquid Brand Summit attendees got a sneak peek. Folks who attended the Liquid Brand Summit last week were the first to find out as Liquid Agency released the findings from an annual research study by Socratic Technologies evaluating the impact of brands in 40 different technology markets.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Liquid Brand Summit | Comments (0)
    • Brand Leaders Gather at the 2011 Liquid Brand Summit

      March 3, 2011 at 7:15 pm

      People, Ideas and Energy — it was all a buzz at this year’s Liquid Brand Summit, held Tuesday at the Four Seasons Hotel in Palo Alto. And what a day it was. By far our most successful event yet, the Summit brought together more than 120 truly outstanding folks — brand marketers, CEOs and thought leaders — who showed up ready to share in an open dialogue and exchange of ideas about their best practices and most difficult challenges in branding and marketing.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Liquid Brand Summit | TAGS: brand summit, branding and marketing event, Eric Ryan CEO Method, Liquid Agency, Liquid Brand Summit 2011, Marty Neumeier, Rob Fuggetta, Zuberance| Comments (0)
    • Q&A with Boost Mobile’s Caralene Robinson

      February 22, 2011 at 6:01 pm

      An excerpt of our interview with Boost Mobile’s Brand and Marketing Director, Caralene Robinson. Ms. Robinson will lead a discussion at the Liquid Brand Summit on how brands are turning shoppers into buyers with new retail “experience centers.”
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Extension,Brands in general,Environments,Liquid Brand Summit | TAGS: Boost Mobile, brands and retail centers, Caralene Robinson, Liquid Agency, Liquid Brand Summit| Comments (0)
    • Q&A with method Soap Master Eric Ryan

      February 18, 2011 at 8:15 pm

      An excerpt of our interview with method Co-Founder Eric Ryan. Mr. Ryan will lead a discussion on turning customers into brand advocates at the upcoming Liquid Brand Summit, held March 1 in Palo Alto.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Interviews,Brand Management,Brand Personality,Brand Positioning,Brands in general,Liquid Brand Summit | Comments (0)
    • Q&A with Robert Richman of Zappos Insights

      February 10, 2011 at 7:16 pm

      Here is an excerpt from an exclusive interview with Zappos Insights guru Robert Richman who has shared with us some of his thoughts on Brand Culture. Mr. Richman is one of the Session Leaders at the upcoming Liquid Brand Summit, taking place on March 1, 2011 in Palo Alto.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brands in general,Liquid Brand Summit | TAGS: brand culture, interviews and branding, Liquid Brand Agency, Liquid Brand Summit, Robert Richman, Zappos Insights, Zappos.com| Comments (0)
    • Making a brand relevant…again. The fine art of revitalization.

      January 14, 2011 at 6:35 pm

      When and how do you start a revitalization effort? Strong, established brands can lose vitality because of a lot of different reasons: Shifts in the corporate structure and/or ownership can be distracting; Audiences and their habits can change making it challenging to remain relevant; Products and services can become obsolete or tarnished over time; The competitive landscape can become more challenging...etc. Brands that were once popular can slide into obscurity, and their value seriously diminish.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brand Positioning,Brand Relevance,Brands & Blogs,Brands in general,Liquid Brand Summit | Comments (1)
    • Save up to $200 with the Early Bird rate for the Liquid Brand Summit 2008!

      December 2, 2007 at 7:53 pm

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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Liquid Brand Summit | Comments (0)
    • Ten Principles of Consumer Generated Advertising Campaigns

      June 12, 2007 at 2:39 pm

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      POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brand Management,Digital Branding,Interactive,Liquid Brand Summit | Comments (2)
    • Looking forward to Liquid Brand Summit 2008.

      May 30, 2007 at 5:47 pm

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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Liquid Brand Summit | Comments (0)
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Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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      The new @LiquidAgency sign hangs outside the new #office in #Portland #brand #design

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      Another #drawing from years ago by #alfredomuccino #art #illustration #cubist

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      Figure No.53. #drawing from 1998 by @alfredomuccino #art #illustration #sketch

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      Another #travel #drawing from #Peru by @AlfredoMuccino #art #illustration

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      Theme for the day. #FOCUS #design #typography #inspiration

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      Daily rituals are important. Like a #campari at #lunch at #ilFornaio #italian #life #culture and #cocktails

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      New #art #installation at #Liquidagency in #SanJose featuring #sabinereckwell in conjunction with #SJICA #SJinstituteofContemporaryArt

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      Being fairly close can feel so far away. #pacific #ocean #monterey #travel

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      Picture perfect #Carmel #sunday #fun #travel

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      I think I ate too much. Me too! #antiques in #Carmel