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    • La Copa del Mundo se ha vuelto uno de las competencias deportivas más anticipadas y celebradas del planeta, visto por alrededor de la mitad de la población mundial. Los países gastan miles de millones de dólares y muchos años preparándose para la competencia, sin mencionar ser anfitrión del Mundial. Brasil se gasto 14 mil millones este año. Claramente, esta es una historia de éxito fenomenal de branding. ¿Cómo ha evolucionado el Mundial a lo largo de los años? Cada cuatro años, FIFA selecciona el país anfitrión y diseñan el evento bajo su visión, mostrando no sólo cómo el país se ve a si mismo, sino que también como nuestro mundo ha cambiado, y el diseño a la mano de esto. Lo creas o no, el Mundial no tenía logo hasta los años 50; en 2014, el logo se crea con la animación ya en mente, demostrando la naturaleza cinética de las marcas de hoy. ¿Qué historias nos cuentan estas identidades gráficas sobre sus momentos en el tiempo y nuestra experiencia global compartida? Vimos la historia del branding para averiguar.
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    • The latest exhibition at Liquid Space, Liquid Agency’s experimental gallery in San Jose, features the work of a group of talented local street artists. These are the same people who paint on buildings and signs, leaving their mark across city streets in acts of defiance towards authority. But in this case, they used their brushes, markers, and rattle cans to create a series of paintings that celebrate the raw nature of the genre with gusto and vitality. The well-attended opening took place on April 4 and the work will be on display through April 30, by appointment only.
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    • No todos los días una Liga profesional de fútbol americano empieza de cero. Fue muy emocionante cuando la recién formada A11FL nos pidió ayudarlos a lanzar su nueva marca. Las reglas son distintas en “A-once” (como pronto podrás escuchar decir a los comentadores y fanáticos). En A-11FL, todos los jugadores en la ofensiva pueden recibir la pelota. De todas manera, aunque no sigas el fútbol americano, podrás imaginar el desafío que enfrentamos: crear una marca nueva y potente dentro de una tradición Americana icónica.
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    • It's not every day a pro football league starts up from scratch. So when the recently formed A11FL asked Liquid to help them launch their new brand, we were more than excited. The rules are different in "A-eleven"—as you'll soon be hearing fans and commentators call it—because all eleven players on offense are eligible to receive the ball. Even if you don't follow football you can imagine the challenge we faced: creating a forceful new brand within an iconic American tradition.
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    • We have been big fans of Dave Parmley’s unique hand-crafted style for many years. Dave is the founder of Kustom Kult — a brand new studio that specializes in unique, hand-crafted art and design. Dave’s background has included stints as the Creative Director and co-founder of 13THFLOOR — a lifestyle branding & design agency renowned in the Action Sports Industry, and as Creative Director for O’Neill — the innovative wetsuit and sportswear company — where he developed the iconic emblem featuring a likeness of Jack O’Neill, the legendary inventor of the wetsuit. Dave's illustrious career has also included award-winning work for a very diverse set of brands, like Harley-Davidson, Hot Wheels, Disney, Element, Bad Boy MMA and many others. His very personal approach to typography and illustration, yields designs that are always quirky, imaginative and filled with wonderful little details.
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    • Eric Ruffing and Dave Parmley, our friends from the 13TH FLOOR, recently released a new book titled "Alternative ABC" published by AMMO books. Designed for kids, but equally appreciated by people of all ages as well as fans of design, "Alternative ABCs" redefines the traditional ABC board books through colorful graphics inspired by street, surf, skate, and music subcultures.
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