We have been big fans of Dave Parmley’s unique hand-crafted style for many years. Dave is the founder of Kustom Kult — a brand new studio that specializes in unique, hand-crafted art and design. Dave’s background has included stints as the Creative Director and co-founder of 13THFLOOR — a lifestyle branding & design agency renowned in the Action Sports Industry, and as Creative Director for O’Neill — the innovative wetsuit and sportswear company — where he developed the iconic emblem featuring a likeness of Jack O’Neill, the legendary inventor of the wetsuit. Dave's illustrious career has also included award-winning work for a very diverse set of brands, like Harley-Davidson, Hot Wheels, Disney, Element, Bad Boy MMA and many others. His very personal approach to typography and illustration, yields designs that are always quirky, imaginative and filled with wonderful little details.

Eric Ruffing and Dave Parmley, our friends from the 13TH FLOOR, recently released a new book titled "Alternative ABC" published by AMMO books. Designed for kids, but equally appreciated by people of all ages as well as fans of design, "Alternative ABCs" redefines the traditional ABC board books through colorful graphics inspired by street, surf, skate, and music subcultures.