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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

Latest Blog:

Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Latin America Blog

Latest Blog:

¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Jeffrey Davis asks me about authoring books on Tracking Wonder: http://t.co/4tHZK4wblA

about 9 hours ago

Alfredo Muccino

Who knew #Jesus was an #anime #fun with #religion in #sanjose http://t.co/h8z7WxaHpB

about 3 hours ago

Dennis Hahn

Your agency may be agile, but are you lean? http://t.co/bhJB29WbPT #brand #innovation

about 10 hours ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

9 days ago

    • Silicon Valley CEOs are introduced to Metaskills.

      May 14, 2013 at 6:00 am

      The Alliance of Chief Executives is an active community of CEOs in the Silicon Valley who gather on a regular basis to share insights, perspectives and experiences. After reading Metaskills, Paul Witkay, the founder and CEO of the organization invited Marty Neumeier, Director of Transformation at Liquid Agency and Metaskills author, to share his ideas about the talents needed to thrive in the coming Robotic Age. The CEOs in the room asked a lot of pertinent questions – and left armed with some fresh thinking about how to harness the talent of their executive teams and extended workforces.
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      POSTED BY: Alfredo Muccino | CATEGORY: Events | TAGS: Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (2)
    • Marty Neumeier inspires UK’s brand thinkers.

      April 22, 2013 at 10:00 pm

      Marty Neumeier gave an inspiring talk at the beautiful offices of the Design Council in London and signed copies of his latest book – Metaskills. The event was a huge success, with a great turnout from all elements of the UK design community. The evening was filled with great insights and enthusiasm for a new way of thinking about the future of business – and the attendees left inspired and energised.
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      1 Comment
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      POSTED BY: Liquid Agency Europe | CATEGORY: Brand Differentiation,Brand Identity,Brand Management,Brand Positioning,Brand Strategy,Creative,Digital Branding,Events,Global Branding,Reading List | TAGS: branding and transformation, Design Associate, Design Council, Liquid Agency, Mark Shaw, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
    • Marty Neumeier en DIEN 2013

      April 18, 2013 at 6:18 pm

      Se mueve con soltura sobre el escenario y tiene un manejo del relato que cautiva a quienes lo escuchaban en la Estación Mapocho. “Metaskills: las 5 talentos claves de la era robótica” es su último libro. Uno de los directores de MagiaLiquid, líderes en transformación de marcas y Design Thinking, eligió Chile y el DIEN para dictar la primera charla de su más reciente publicación.
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      POSTED BY: Cristian Montegu | CATEGORY: Events | Comments (0)
    • Marty Neumeier and Alfredo Muccino speak at DIEN – a conference about innovation and design in Santiago, Chile.

      April 9, 2013 at 10:00 am

      In the week that we welcome Marty Neumeier and Alfredo Muccino to the UK, we remember their recent event in Chile where the pair were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.
      0 Tweets 0 Likes
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      POSTED BY: Mark Shaw | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Competitive Advantage,Events,Social Media and Branding | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley| Comments (0)
    • Marty Neumeier at the Design Council

      March 27, 2013 at 10:00 am

      We are bringing you the rare opportunity to meet our Director of Transformation, Marty Neumeier, and hear him give an inspirational talk about his latest book, Metaskills: Five Talents for the Robotic Age at the Design Council’s Angel Building in London. We strongly urge you to take this opportunity to attend our FREE event on April 10th at 6pm to get a wonderful taste of the future of business and meet with like-minded peers.
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      POSTED BY: Mark Shaw | CATEGORY: Brand Interviews,Creative,Events,Reading List | TAGS: Angel Building, branding, branding and transformation, Design Council, Liquid Agency, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
    • Liquid Agency receives multiple honors at the 2013 ADDYS.

      March 18, 2013 at 10:00 am

      The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!
      0 Tweets 0 Likes
      3 Comments
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      POSTED BY: Liquid Agency | CATEGORY: Events,Logos,Packaging,Uncategorized | TAGS: ADDYS, awards, branding and marketing event, Liquid Agency, San Jose, Silicon Valley Thinking| Comments (3)
    • Experiencia DIEN

      March 6, 2013 at 10:30 am

      El pasado 7 y 8 de enero se realizó con éxito la segunda versión del taller masivo DIEN - Diseña Innovación Emprende Negocio. Más de 3.000 personas participaron en los talleres, charlas y meetings, donde tuvieron la oportunidad única de compartir con los expertos invitados internacionales. Te contamos nuestra experiencia como parte del equipo organizador.
      0 Tweets 0 Likes
      5 Comments
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      POSTED BY: Cristian Montegu | CATEGORY: B2B,Brands in general,Emotional Branding,Events,Global Branding,Uncategorized | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley, Silicon Valley Thinking| Comments (5)
    • Marty Neumeier brand building workshop ZAGWEEK 2013 / France

      February 28, 2013 at 2:11 am

      Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.
      0 Tweets 0 Likes
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      POSTED BY: Marty Neumeier | CATEGORY: Brand Advocates,Brand Differentiation,Brand Equity,Brand Extension,Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Promise,Brand Relevance,Brand Research,Brand Strategy,Brands in general,Competitive Advantage,Events | TAGS: Brand Strategy, brand workshops, branding and marketing event, Marty Neumeier, ZAGWEEK| Comments (0)
    • CES 2013

      February 19, 2013 at 1:43 am

      Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!
      0 Tweets 0 Likes
      2 Comments
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      POSTED BY: Cristian Montegu | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (2)
    • Marty Neumeier and Alfredo Muccino speak at DIEN – a conference about innovation and design in Santiago, Chile.

      February 7, 2013 at 10:00 am

      Marty Neumeier and Alfredo Muccino were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.
      0 Tweets 0 Likes
      5 Comments
      + Read More
      POSTED BY: Liquid Agency | CATEGORY: B2B,B2C,Brand Advocates,Brand Differentiation,Brand Identity,Brand Management,Brand Personality,Brand Positioning,Brand Strategy,Competitive Advantage,Events,Social Media and Branding | TAGS: Alfredo Muccino, Chile, DIEN Conference, Innovation, Inspiration, Marty Neumeier, Silicon Valley| Comments (5)
    Older postsPage 1 of 5

Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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