Flying used to mean something, and American Airlines is trying to make flying meaningful again by delivering a better brand experience on the ground and in the air. Yet, most of the conversations about this rebranding effort seem to be focusing on the new logo. Of course, we all know that your logo is not your brand. This idea was first put forward a decade ago by our Director of Transformation, Marty Neumeier, and it's never been truer. So, I wonder why is it that so many people in our industry still talk about the logo as if it was a brand?

El volar solía tener significado, y American Airlines esta intentando devolvérselo al entregar una mejor experiencia de marca tanto en tierra como en el cielo. A pesar de esto, muchas de las conversaciones sobre este esfuerzo de rebranding se han enfocado únicamente en el nuevo logo. Claro, todos sabemos que tu logo no es tu marca. Esta idea fue planteada y difundida hace más de una década por nuestro Director of Transformation, Marty Neumeier, y nunca ha sido más cierta. Entonces me pregunto por qué todavía tanta gente dentro de nuestra industria aún habla sobre el logo como si fuese la marca.

Flying used to mean something, and American Airlines is trying to make flying meaningful again by delivering a better brand experience on the ground and in the air. Yet, most of the conversations about this rebranding effort seem to be focusing on the new logo. Of course, we all know that your logo is not your brand. This idea was first put forward a decade ago by our Director of Transformation, Marty Neumeier, and it's never been truer. So, I wonder why is it that so many people in our industry still talk about the logo as if it was a brand?

Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!

We're happy to report that we survived the latest CES show. CES 2013 was supposed to be dead from the start, instead – according to the Consumer Electronics Association – it was the biggest show in its history. Over 150,000 people were in Las Vegas to see more than 20,000 new products being launched – yet, we walked away feeling a bit disappointed. How could it be? Download our report and read all about it!

Windows 8 is the latest and most significant evolution of the Windows operating system. After considering other firms, Microsoft selected Liquid Agency to manage the development, design and production of all the marketing and branding assets required to launch the product in stores worldwide. We are happy to report that we pulled off this massive undertaking without a hitch—and, regardless of the crazy schedules, it was a pleasure working with the Microsoft team!

ZER01 is an organization that explores what will be possible tomorrow by provoking new ideas, sparking experimentation and seeding creative collaboration between artists and engineers – today. And, ZER01 just happens to be next door to our offices in San Jose. As you can imagine, as soon as we were introduced to ZER01 we knew we wanted to find out more and be involved. And it has been a blast!

When Portland Streetcar asked us to help promote their new Central Loop Line all of us were excited—especially all of us in the Portland office! We may have even done a loop-di-loop. Let's face it, we're big fans of public transportation. And we loved the idea that we could play a part in engaging the good citizens of our beloved city, and motivate more and more of them to use an environmentally responsible alternative!

Lego Serious Play, es una metodología que utiliza LEGO para buscar soluciones innovadoras y creativas dentro de los problemas cotidianos de las empresas. Todos podemos conseguir estos juguetes y tenerlos a mano, pero ¿qué es lo que realmente conlleva el proceso? ¡Viajamos a México, lo vivimos y acá te lo contamos!

Una de las conferencias del SDN Conference en la que participó Felipe Montegu—integrante del equipo de MagiaLiquid—fue la dictada por Nancy Birkhölzer y Melanie Wendland de la agencia Fjord. La exposición se centró en definir el tipo de servicios que se necesitan para crear valor en una sociedad y en un contexto empresarial en constante cambio.