CES 2013

February 19, 2013 at 1:43 am

Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!

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POSTED BY: Cristian Montegu | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (2)

CES 2013: A branding perspective on technology’s biggest event.

January 17, 2013 at 6:54 pm

We're happy to report that we survived the latest CES show. CES 2013 was supposed to be dead from the start, instead – according to the Consumer Electronics Association – it was the biggest show in its history. Over 150,000 people were in Las Vegas to see more than 20,000 new products being launched – yet, we walked away feeling a bit disappointed. How could it be? Download our report and read all about it!

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POSTED BY: Liquid Agency | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (8)

Liquid launches the Hitachi LifeStudio brand.

July 26, 2010 at 3:51 pm

Hitachi hires Liquid to develop launch campaign for new brand. Hitachi LifeStudio is a new brand of hard drive products that takes simple storage and backup to a whole other level. When Hitachi started looking for an agency to help them launch the new brand, they selected Liquid because of our experience with technology brands and retail.

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POSTED BY: Alfredo Muccino | CATEGORY: Brand Management,Brands in general,Consumer Electronics | Comments (1)

Liquid Agency’s industrial design work is honored by IDEA 2009.

February 20, 2010 at 12:18 pm

We’ve definitely won our share of design awards over the years: Our work has been honored in many design competitions for projects that have included identity, packaging, publications, environments, retail merchandising, and interactive design. That said, we’re particularly proud of the recognition we received at the IDEA 2009 competition...and in this one we only achieved “finalist” status.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Consumer Electronics,Technology | Comments (0)

What happens at CES…

January 11, 2008 at 11:50 am

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POSTED BY: Alfredo Muccino | CATEGORY: B2B,B2C,Brands in general,Consumer Electronics,Environments,Events,Technology | Comments (0)

Google and Dell co-brand TV advertising

July 10, 2007 at 2:23 pm

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POSTED BY: Alfredo Muccino | CATEGORY: Advertising,B2B,B2C,Brand Positioning,Brands in general,Consumer Electronics | Comments (0)

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